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London Brewery Two Tribes Releases Bespoke Beer for Select Virgin Atlantic Flights

  

London Brewery Two Tribes Releases Bespoke Beer for Select Virgin Atlantic Flights

Two Tribes, a brewery based in London, England, has announced a special beer release made exclusively for select flights from Virgin Atlantic. Full details are below.


Beer lovers and sun seekers rejoice, as King’s Cross based craft brewer Two Tribes is today announcing a partnership with Virgin Atlantic, featuring an exclusive new beer and in-flight tasting experiences created specifically for the iconic airline.

To launch the partnership and celebrate Virgin Atlantic’s new route from London to Tampa, Two Tribes have brewed a bespoke beer, ‘Metroland > Florida’. The specially brewed Session IPA will be available alongside best-seller ‘Metroland’ and ‘Metroland NYC’, forming part of a series of exclusive tasting experiences available on all A350 aircraft. The A350 flies from the UK to destinations including JFK, Atlanta, LAX, Lagos, Johannesburg, Delhi and Orlando. For a limited time, Upper Class pas sengers will have access to a bespoke Two Tribes experience onboard, designed to give them a taste of their destination before touching down. Guests will be able to reserve time in a private booth or exclusive loft space, where they’ll be treated to a Two Tribes beer tasting experience, accompanied by the soundtrack of Two Tribes Radio. Metroland is the beer for urban explorers, so to ensure the Two Tribes experience continues even after guests disembark, the brewer has designed bespoke maps of the Metrol and destinations, curated to be the essential guides to the flavour and culture of most exciting cities around the world.

To kick off the partnership, all guests onboard the route’s maiden voyage on 2nd November will be the first to get their hands on Metroland Florida, before the series of tasting experiences rolls out to other routes globally. The session IPA will also be available for purchase from today (25th Oct) for a limited time from Two Tribes’ Campfire taproom and online store.

As bright and vibrant as the sunshine state, Metroland Florida is the newest Session IPA from Two Tribes. At 4.2% ABV, it’s been brewed with specially selected hops and ingredients to complement the sunshine state, with notes of tropical passion fruit, peach and soft citrus. Metroland Florida is the next destination for the Two Tribes World Tour Series, which features Metroland Rio, Metroland Tokyo, Metroland Colombo, Metroland NYC and the original Metroland, inspired by Two Tribes’ home city of London.

The partnership between the two brands is a natural one, with both Two Tribes and Virgin Atlantic’s roots entrenched in music. Two Tribes was born out of collaboration between beer and music, when Two Tribes Chief Justin Deighton was asked to make a beer for Island Records. Similarly, with a parent brand that has owned record stores and music labels, Virgin Atlantic has always been unconventional, and set out to give an alternative to the unimaginative services that the traditional airlines offered. Justin Deighton, Two Tribes Chief, commented: “There is so much synergy between Two Tribes and Virgin with our shared histories and heritage in music, so this partnership is the perfect fit for us. Virgin Atlantic’s continued ethos of championing innovation with products and s ervices has allowed us to make the most of the opportunity of pouring on their flights and taking our Two Tribes beers global, and we can’t wait for our jet-setting fans to get a taste of Metroland Florida.”

Shiada Drysdale, Manager (Beverage Development) at Virgin Atlantic, commented: “The introduction of destination inspired Two Tribes Beer into The Booth and The Loft demonstrates our endeavor to curate brilliantly different experiences for our customers. “Our partnership with Two Tribes beer will elevate the experience within the social spaces on our aircraft as the styles of beer and the flavour profiles reflect the routes within our network; Florida, New York and London.” Metroland Florida is the first step in a wider partnership between Two Tribes and Virgin Atlantic, and fans can expect more exciting announcements in the coming months.

Metroland Florida can be purchased via Two Tribes’ webstore at https://shop.twotribes.co.uk/, and for more information on bespoke beer experiences available on Virgin Atlantic’s flight routes, please visit https://www.virginatlantic.com/
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