Short's Announces 2018 Release Calendar

Short's has announced its 2018 flagship and seasonal release calendar. For more, see below:

Elk Rapids, Mich. – Short’s Brewing Company is excited to announce their 2018 flagship and seasonal lineup, in addition to their fearlessly creative specialty beers that will be released through the first quarter.

The lineup includes their five flagships beers, Soft Parade, Huma Lupa Licious, Local’s Light, Bellaire Brown, and Space Rock, along with a new expanded seasonal lineup to include two rotating seasonal selections available at any given time in Michigan. Select rotating seasonals will also be available in the greater Short’s distribution area of Illinois, Indiana, Ohio, and Wisconsin. New seasonals will be introduced in this lineup including the fan-favorite former specialty release Superfluid, and 2017’s summer draft hit Soft Parade Shandy.

“We took a hard look at our massively delicious specialty portfolio and dug up some pretty amazing beer to make this lineup extra special. Some of the brands are oldie yet goodies, and others are new innovations. I am personally giddy about this stash!” said Short’s Sales Manager, Pauline Knighton-Preuter.

The remaining specialty releases will be announced throughout 2018 so that Short’s may remain flexible to customer feedback and their brewers’ yet to be determined creative ideas. Stay tuned to the Short’s Facebook Page and the 2018 Release Schedule for all updates.