We are pleased to publish the following sales statistics provided to us by IRI, a Chicago-based market research firm (@iriworldwide). This report provides insight into beer purchased by consumers in 2016 and what the top selling craft beer styles are by dollar sales. Please note that the figures provided are only an exerpts from the total data provided to us.
Sales figures are reported from three categories.
Total U.S. Food: Supermarkets that are generating greater than $2MM in all commodity volume sales annually.
Total U.S Convenience: Reflects convenience stores.
Total U.S. Multi-Outlet + Convenience: Supermarkets, Drugstores, Convenience Stores, Mass Merchandising stores such as Walmart, Target and K-Mart, Club stores (BJ’s and Sam’s Club, but not Costco) and Dollar Stores.
For all figures, calendar end-to-date 11/27/16
Total U.S. Food
Total U.S Convenience
Total U.S. Multi-Outlet + Convenience