Trade Membership


Become a trade member and receive a world of coverage and exposure to our consumer, industry and media audience.

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With over 20,000 industry readers daily and 8 million total readers annually, The Beer Connoisseur® is one of the most trusted sources for beer information worldwide.


How the Brewery Trade Membership Works

The Beer Connoisseur® receives hundreds of press releases each week from around the globe. And there are tens of thousands of beers, ciders, meads and seltzers to select from for our Official Review. With a limited editorial staff, the chances we can cover your company regularly is nearly impossible.

We have thus created our trade program to help you stand out among the crowd. The program provides you priority status year-round for coverage on the topics our readers desire most about you: News, Beer, Cider, Mead and Seltzer Reviews and Stories.


Beer Industry News

All of your press releases and news covered year-round.

How will they be published?
•  Website articles optimized for SEO (2.2MM page views annually)
•  Mondays - Industry News eNewsletters (55k readers)
•  Published to Twitter, Facebook, Instagram, LinkedIn, Pinterest (110k followers)

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Coronado Brewing Co. Celebrates 24th Anniversary with Gentle Giant Hazy Triple IPA


The Official Review

Local, Tier-1: Four product submissions per year
Regional, Tier-2: Eight product submissions per year
National, Tier-3: Fifteen product submissions per year

Visit the Official Review page for complete program overview and to submit your beer & cider for review.

https://beerconnoisseur.com/official-review

How will they be published?
•  Product page on website
•  Judge's Review on website
•  Brewer Q&A on website
•  Official Review eNewsletter (Fridays)
•  Featured Review eNewsletter (Thur & Sun)
•  Review published to all social media
•  Brewer Q&A published to all social media
•  Print Magazine Top 150 Beers Listing
•  4-page review for world-class beers

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Southern Tier Brewing Co. Founder Phin DeMink Talks Swipe Light


The Best Beer & Breweries Awards

Each year in January, The Beer Connoisseur® acknowledges the top-rated beer, cider, seltzer and mead as reviewed in its Official Review.

It then awards The Best Beer of the Year and the three breweries / producers that produced the highest collective score for their top three scoring products as: Brewery of the Year, First-Runner Up and Second-Runner Up.

Awards certificates and digital medals are available to showcase your achievements, and to promote your company and outstanding products.

The Beer Connoisseur® magazine & online acknowledges your achievements for its 8 million annual readers with editorial coverage of the awards in its annual national print magazine, and across all of its digital and social publishing platforms.

The Best Beer & Breweries Awards Certificates

Visit The Best Beer & Breweries of the Year Awards page for full details.

(new website coming soon)


Editorial Opportunities

Throughout the year we approach our trade members first for opportunities to be included in feature stories.

How will they be published?
•  Website articles on BeerConnoisseur.com
•  Premium web magazine
•  Daily eNewsletters
•  Published to all social media

Urban Artificat Brewery
Urban Artifact Brewery Tour


Instagram Posts

Submit your Instagram posts using our webform. We'll re-post your content to our Instagram account @beerconnoisseurmag.

Submission form
https://beerconnoisseur.com/instagram-submissions

Chink by Drekker Brewing


Audience

There is no better way to be noticed by The Beer Connoisseur's audience than becoming a trade member. Our readers consist of a healthy mix of consumers wanting to learn about the beer industry and industry participants wanting to stay up to date on the latest news and trends from within the industry.

Who is our audience?
• Beer-Intrigued Consumers
• Beer Enthusiast Consumers
• Brewery Professionals
• Beverage Retailers
• Beverage Distributors
• Brewery Suppliers
• Media, Journalists & Social Influencers

Media Guide


Readers & Reach

The Beer Connoisseur's is read 8-million times annually across our publishing platforms. The breakdown looks like this:

Website Traffic 
2.2 million unique page views annually

Daily Editorial eNewsletters
55,000 subscribers
12,000 daily opens
3.6 million annual opens

Social Media - 2 Million Annual Reach
Twitter - 32,000 followers
Facebook - 49,000 followers
Instagram - 22,000 followers 
Pinterest -  5,500 views monthly

Annual Print Magazine
10,000 copies, 23,000 readers


That's All I Get?

We did the math on the value of the total annual editorial coverage for one of our trade members. The cost per thousand (CPM) calculated to be approximately $0.39 per thousand readers.

You can't find less expensive exposure anywhere, but we don't stop there. Additional membership benefits are listed below.


Directory Listing

Receive a robust "micro-site" in our online directory. Click here to see which other companies have joined our trade program.

For breweries and cideries, we have structured our beer review pages so that readers can are teased to your directory page to learn more about your company.

Our reviews populate on your page to make management of your submissions easy. Plus you can directly edit your page to keep it up to date.

Trade members also are listed in the annual print edition.


The Beer in Review

Our annual print edition awards the best beer and breweries of the year. It also provides an insider's look at the upcoming year's industry trends. This is our annual, coffee table-worthy edition that everyone gets their hands on.

Trade members receive the following exclusive opportunities:
• Business listing in edition
• $250 discount on full page ads

The Beer Connoisseur Issue 52 Front Cover and Brewer Q&A Interior Spread


Advertising - Print Magazine

National, Tier-3 breweries receive a complimentary full page ad in either the annual national The Beer in Review or one issue of the Atlanta/GA edition.

 

The Beer Connoisseur Magazine Full Page Adverisement


Employee Premium Subscriptions
Local, Tier-1 memberships includes one (1) employee subscription to The Beer Connoisseur ($34.95 value).
Regonal, Tier-2 memberships includes four (4) employee subscriptions to The Beer Connoisseur ($140.00 value).
National, Tier-3 memberships includes ten (10) employee subscriptions to The Beer Connoisseur ($350.00 value).

The Beer Connoisseur Mgazine with Mobile Device View


Trade Decal
Display your membership proudly!

Our subscribers are an enthusiastic and loyal fan base and take notice of your affiliation with The Beer Connoisseur.

2020 Trade Decal


OPTIONS

Local, Tier-1, $195 annual auto-renew
Your company sells in 1 U.S. state. Starts on date of purchase.
4 product submissions annually.
Manage auto-renew in your online account.


Regional, Tier-2, $495 annual auto-renew
Your company sells in 12 or fewer U.S. states. Starts on date of purchase.
8 product submissions annually.
Manage auto-renew in your online account.


National, Tier-3, $995 annual auto-renew
Your company sells regionally, nationally or internationally in more than 12 U.S. states. Starts on date of purchase.
15 product submissions annually.
Advertising included.
Manage auto-renew in your online account.


LICENSING AGREEMENT
Customer acknowledges that he or she is pre-paying a service license for a Trade Member user role on this site for 12 months. Months are calculated as 30 days. In the event of cancelation, the license will remain active for the duration of the agreed-upon terms. No license refunds permitted. In the event the user's account is disabled by BC staff for misconduct, the customer will lose the license with no refund due.


Tier-1: single state distributon, Tier-2: multi-state distribution