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Artisanal Imports Announces Partnership with SFB Imports to Sell La Trappe, Palm and Rodenbach Brands Nationwide

Artisanal Imports Announces Partnership with SFB Imports to Sell La Trappe, Palm and Rodenbach Brands Nationwide

Artisanal Imports, a leading seller, marketer and compliance manager of international and domestic craft breweries and cideries, has announced a partnership with SFB Imports, the U.S. and Canadian division of Swinkels Family Brewers, NV in order to sell La Trappe, Palm and Rodenbach brands across the United States. More details about this partnership can be found below.


 

Austin, TX and Ridgefield, CT – Artisanal Imports and Swinkels Family Brewers Imports (SFB Imports) have announced today that they have entered into a nationwide sales agreement for an acclaimed portfolio of Belgian beers including La Trappe, Palm and Rodenbach.

Beginning January 1, 2020, Artisanal Imports is releasing import rights for La Trappe to SFB Imports, and will remain as the exclusive sales representatives for the award-winning Trappist ales. In addition, Artisanal Imports will begin representing the iconic Rodenbach brewery of West Flanders Belgium as well as Palm Amber Ale, of Steenhuffel Belgium. With the addition of these beers, Artisanal Imports now represents an even more robust portfolio of craft imports.

“Artisanal Imports has worked with De Koningshoeven Brewery, producers of La Trappe Trappist beers for over 17 years,” says Bob Leggett Founder and CEO of Artisanal Imports. “The hand-off to SFB Imports has been a year in the making and during negotiations we found a silver lining, a mutually beneficial opportunity for our established sales team to greatly increase SFB Import’s sales capacity for its brands nationwide.”

“We found the perfect partner in Artisanal Imports to represent our brands and are excited to work with them,” said David van Wees, President of SFB Imports. “Artisanal Imports has an incredible depth of knowledge about specialty imports and strong relationships which offers natural synergies between our organizations and will yield tremendous opportunities across our respective portfolios. We are stronger together and this relationship will undoubtedly yield greater opportunities for our beers, nationwide.”

In effect, most of Artisanal’s existing retailer and distributor relationships for La Trappe will remain unchanged in 2020. However, it recommends buyers to contact their sales representative for confirmation as well as to learn more about opportunities to work with Rodenbach and Palm.

Interested in selling La Trappe, Palm or Rodenbach beers in your retail store, bar or restaurant? Interested in becoming a distribution partner for these breweries? Please contact Michael Stephens with interest.

For interview opportunities with Bob Leggett Founder and CEO of Artisanal Imports or David van Wees President of SFB Imports, or for more information about La Trappe, Palm or Rodenbach breweries, please contact Michael Stephens at +1 (512) 440-0811 or by email at [email protected].

IMAGE CREDIT: Image courtesy Artisanal Imports.

About SFB Imports USA: Swinkels Family Brewers Imports (SFB Imports) is the US & Canadian Division of Swinkels Family Brewers, N.V. an independent 300 year-old family-owned brewery, run by the Swinkels family for seven generations. It is the only major brewery in the Netherlands that brews its beer with pure, natural mineral water from its own springs.  Its portfolio of brands includes the iconic BROUWERIJ RODENBACH, La Trappe Trappist Ale, PALM brewery and a variety of imported beers including Hollandia, Habesha, Bavaria and others. Purchased by Bavaria, N.V. in 2016, Ridgefield-based Swinkels Family Brewers Imports is run by 27-year beer industry veteran David van Wees, who is responsible for expanding the Swinkels Family Brewers N.V. portfolio throughout the US & Canadian markets.

Learn more:

Website: www.sfbimports.com

About Artisanal Imports: Artisanal Imports, Inc. is a leading seller, marketer and compliance manager of international and domestic craft breweries and cideries with a concentration in European brewers. Its portfolio includes the following producers:

International: Aspall Cyder, Brasserie St-Feuillien, Brauerei Aldersbacher, Brauerei C. & A. Veltins, Brouwerij Bosteels, Brouwerij Martens, Brouwerij Palm, Brouwerij Omer Vander Ghinste, Brouwerij Rodenbach, Brussels Beer Project, De Proef Brouwerij, Distillerie de Biercée, Fentimans Botanically Brewed Drinks, Pfungstädter Privatbrauerei, Robinsons Brewery, Sünner Brauerei, Trappist Brewery Koningshoeven, Underberg GmbH and Vliegende Paard Brouwers.

United States: 5 Rabbit Cervecería, Dovetail Brewery, EZ Orchards and Shmaltz Brewing Co.

Learn more:

Website: ArtisanalImports.com

Twitter: @ArtisanalBeers

Facebook: @ArtisanalBeers

Instagram: @artisanalbeers