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The Global Impact of COVID-19 on the Beer Industry

COVID-19 has dramatically reduced beer production and consumption around the world, hitting craft and independent brewers extremely hard. Almost everywhere, taprooms and pubs that provided a base of support for the majority of smaller businesses have been shuttered or reduced to carry-out and delivery operations only.

Even a bump in “to-go” sales will not make up for the loss of revenue from taproom and retail sales, said Mary Macdonald, executive director of the Ohio Craft Brewers Association.

“No one is in an appreciatively better situation based upon their size or age when a significant portion of their sales opportunities, via their own taproom, bars or other retailers, are either closed or have extremely restricted sales opportunities right now,” added Macdonald in a late March interview with Rick Armon of the Akron Beacon Journal.

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