Latis Imports and Radeberger Gruppe USA to End Partnership

Latis Imports and Radeberger Gruppe have agreed to end their partnership, effective September 30.

RIDGEFIELD, Connecticut and NORWALK, Connecticut - August 21, 2017 - Latis Imports and Radeberger Gruppe USA (RGUSA) announced today that they have mutually agreed to end their successful partnership as of September 30, 2017 in order for both companies to focus on their respective growing portfolios.  For the past four years, the two companies have collaborated on Belgian imports PALM and RODENBACH. Latis handled importing and marketing, while RGUSA managed the wholesale and retail sales execution. 

Today’s news follows Bavaria Group’s recent acquisition of Latis Imports.  Under those terms, Latis Imports became the US importer for Bavaria brands, responsible for a wider portfolio of products.  In addition to its recent success of RODENBACH’s latest offering (Fruitage), Latis Imports has been responsible for the increased distribution of Hollandia beer and the emerging Habesha brewery from Ethiopia.  With a wider range of products and an ambitious growth strategy, Bavaria is committed to putting an infrastructure in place to support sales and distribution throughout the US.

RGUSA is an importer of brands of its parent company Radeberger Gruppe in Germany, the leading German brewing group.  Its distribution in the US includes Radeberger Pilsner, Schöfferhofer, Clausthaler, DAB and BraufactuM.   In recent years, the RGUSA portfolio has experienced solid growth via successful new product launches, such as Schöfferhofer Grapefruit and Clausthaler Dry Hopped leading RGUSA to look for ways to drive greater focus on its own portfolio.

 “I have the utmost respect and appreciation for Radeberger Gruppe and all they’ve done in forging paths for our Belgian beers over the years,” said David van Wees, founder of Latis Imports.  “At the same time, Bavaria’s commitment brings new excitement around sales, distribution and marketing as we look to expand our presence in the US market.”

 “We are grateful for the opportunity to have worked with Latis to represent some of the finest Belgian brands for the past four years.” said Hans Schliebs, President of RGUSA.   “The enthusiasm we are seeing around our brands, especially Schöfferhofer Grapefruit, proves there is significant opportunity amongst our current portfolio yet to be realized.  Our wholesale and retail partners will benefit from our full focus on our brands which are vibrant players in the growing import and NA categories.”