National Beer Mile World Record Holder Becomes Spokesman

Lewis Kent, current beer mile world record holder has stepped into the role of spokesman for the National Beer Mile circuit, which organizes beer mile competitions around the country. 

Kent, who set the record in 2015 with a time of 4:47, will make his first appearance May 21 at the Cuyahoga Fairgrounds in Cleveland, Ohio.

Though rules can vary, this form of the challenge involves chugging a beer and running a quarter mile track four times in succession. Of course, vomiting is penalized.

Kent's success has landed him a six-figure endorsement deal with Brooks Running Shoes along with appearances on ESPN, the Ellen Show and in Sports Illustrated. 

“We’re thrilled to have Lewis Kent as the face of National Beer Mile," says Rob Goldstein, a founding partner of the event series. "His record breaking performances and his quality of character are representative of the persona our brand is setting as we strive to become the gold standard of beer mile racing.”

For more info, check out the full release below:

ATLANTA, GA | MAY 17, 2016 - World champion Beer Mile runner LEWIS KENT has been named as the first official spokesperson for the NATIONAL BEER MILE race circuit as announced by TMZ Sports. Kent's two-year endorsement deal will feature appearances at select events on the 2016-17 National Beer Mile tour (full dates below) plus various promotional opportunities. His first appearance will be this SATURDAY, MAY 21ST at the Cuyahoga County Fairgrounds in Cleveland, OH.

Lewis Kent took center stage following his blistering world record setting performance at the 2015 FloTrack Beer Mile World Championships. Following appearances on ESPN, Sports Illustrated and The Ellen Show, Kent signed an athletic sponsorship deal with Brooks Running Shoes
to become the first beer mile athlete to be sponsored by a major sports company.

“We’re thrilled to have Lewis Kent as the face of National Beer Mile," says ROB GOLDSTEIN, a founding partner of the event series. "His record breaking performances and his quality of character are representative of the persona our brand is setting as we strive to become the gold standard of beer mile racing.”

The National Beer Mile's one-mile course is designed for fitness enthusiasts, social drinkers and party-goers which attracts a diverse group of participants - from college seniors to CEOs. The majority of beer mile runners sign up as part of a team, underscoring the emphasis on teamwork, friendship and fun. Many of these teams are part of running and social drinking groups outside of National Beer Mile. This isn’t just a one-time event for them; it’s a lifestyle. "As the World Beer Mile Champion and record holder, Lewis brings a high level of visibility to the National Beer Mile," adds Goldstein. "Together, we will advance this sport to where both elite and fun runners from across the globe can participate in a unique and creative event that brings thousands of people together for a day of excitement!"

UPCOMING NATIONAL BEER MILE 2016 DATES
5/21/16 - Cleveland, OH - Cuyahoga County Fairgrounds
5/28/16 - Dallas, TX - Fair Park
6/4/16 - Orlando, FL - Central Florida Expo Center
6/18/16 - Nashville, TN - The Fairgrounds Nashville
7/9/16 - Charlotte, NC - NC Music Factory
7/16/16 - Buffalo, NY - Outer Harbor
7/23/16 - Atlanta, GA - Turner Field
8/6/16 - Denver, CO - Front Range Airport
8/13/16 - Bay Area, CA - Municipal Stadium
9/3/16 - Houston, TX - Minute Maid Park
9/10/16 - Las Vegas, NV - Downtown Vegas
9/17/16 - Milwaukee, WI - Wisconsin State Fair Park
10/1/16 - Brooklyn, NY - Aviator Sports & Event Complex
10/15/16 - Oklahoma City, OK - Chickasaw Brockton Ballpark
10/22/16 - Tampa, FL - Bright House Field
11/19/16 - San Diego, CA - Qualcomm Stadium