Stone Brewing Unveils Unfiltered Double IPA

Stone Brewing out of Escondido, California is known for its hopped-up, supremely bitter West Coast-style IPAs. Now, the brewery is branching out by releasing an East Coast Double IPA called Stone ///Fear.Movie.Lions Double IPA.

Confused by the name? It's actually taken "from a 3m x 3m square in Stone’s Richmond, VA brewery with three words painted on it. What three words? Exactly! For the uninitiated, that's what3words, a global addressing system that brings locators to the previously difficult to locate locations around the world. Literally. As in, more than three trillion of them," according to a release from the brewery.

The Unfiltered DIPA is available in 16-ounce cans and on draft year-round starting now. The beer is brewed in Stone's new Richmond, Virginia location and distribution will be focused solely on the Eastern seaboard.

The full release from Stone is below.

///Discouraged.Stones.Visit (June 15, 2018) – Stone Brewing announces the release of Stone ///Fear.Movie.Lions Double IPA. The stunningly delicious new double IPA creation is not named for its terrifyingly bold flavors or its Hollywood-worthy cast of brewers. No, it’s named after a 3m x 3m square in Stone’s Richmond, VA brewery with three words painted on it. What three words? Exactly! For the uninitiated, that's what3words, a global addressing system that brings locators to the previously difficult to locate locations around the world. Literally. As in, more than three trillion of them.
 
Eh? Exactly. The sidebar will explain. Drop back by this spot when you’re ready.
 
Inspired by the massive potential for positive impact of this system, Stone named this beer after a three-meter square smack dab in the middle of the brewery in which the recipe was created. What’s more, this new release is Stone Brewing – Richmond’s first year-round release and currently exclusive to the East Coast. The old adage, "location, location, location" has never been more apropos, as location is at the heart of the beer’s name, and the beer’s name is quite literally at the heart of the location.
 
“We’re supporting the what3words convention because we think it’s cool, and we see the significant social good in it,” said Stone Brewing Executive Chairman & co-founder Greg Koch. “We’re early adopters of the convention, and while companies like GPS company TomTom, and Mercedes, also believe that what3words is onto something big, we’re the first ones to use the convention to name a beer. In the not-so-distant future you’ll be able to use what3words to get beer delivered to you wherever you are, or to verbally tell your self-driving car to take you to the beer. In the meantime, we can relax and enjoy a Stone ///Fear.Movie.Lions Double IPA and dream about the world of the future.”

“Not being able to meet up and have a beer with friends at a concert, a tailgate, or picnic can be really frustrating,” said Chris Sheldrick, what3words co-founder & CEO. “We are honoured that Stone Brewing have crafted this lovely double IPA and named it using our system, helping to raise awareness of the positive impact it can have. Now ‘where shall we meet for a beer?’ can be solved with 3 simple words!”

Fittingly, Stone ///Fear.Movie.Lions Double IPA takes the East Coast inspiration of an unfiltered IPA, but spares any predictability beyond its lack of filtration. It’s amped up to 8.5% ABV with a noticeably West Coast-influenced bitterness, and tactfully balanced Richmond-style finish. The aroma provides a juicy bounty of fresh fruit and fresh hops. Its fresh-squeezed juice flavors include a hint of white sage and pair beautifully with sweet, salty and tangy dishes like Pad Thai noodles, Hawaiian Fried Rice or Prosciutto-wrapped melon.

Available in 16oz cans and on draft, the unfiltered Double IPA will be brewed only in Richmond, VA, and year-round distribution will be focused exclusively across the Eastern seaboard.

EVERYONE AND EVERYWHERE NOW HAS AN ADDRESS

what3words provides a precise and incredibly simple way to talk about location by dividing the world into a grid of 3m x 3m squares. Each square has a unique three word address. So ensuring that your Uber drops you at the correct entrance, finding your friend at a concert, or bringing emergency medical services to a remote mountainside just got easier. what3words is making the world less frustrating, more efficient, and safer, three words at a time.

Watch the what3words video here.

Watch the Wall Street Journal video on what3words here.

QUICK FACTS:

• Name: Stone ///Fear.Movie.Lions Double IPA
• Release Date: Week of June 4
• Web: stonebrewing.com///fear.movie.lions
• Stats: 8.5% ABV, 60 IBUs
• Featured Hops: Magnum, Loral & Mosaic
• Drink Fresh: 120 day date code
• Availability: Year-round
• Packaging: 16oz six-pack cans & draft
• National Distribution: AL, AR, CT, DE, FL, GA, IL, IN, KY, LA, MA, MD, ME, MI, MN, MS, NC, NH, NJ, NV, NY, OH, OK, PA, RI, SC, TN, VA, VT, WA, WI and WV
• Find Beer: find.stonebrewing.com

TASTING NOTES:

• Appearance: Opaque, murky gold with a fluffy white head.
• Aroma:  A medley of fresh fruit with juicy, fresh hops and a hint of pineapple.
• Taste:  Fresh-squeezed fruit juice, strawberry, blueberry, grapes and a hint of white sage.
• Palate: Juicy and leading to a short, moderately bitter finish.
• Overall:  This is our take on a hazy East Coast Double IPA. Juicy and smooth with just the right touch of West Coast bitterness in the finish. The aroma on this beer is insane and reminds us of getting fresh fruit from a farm stand on the side of the road. Now, make that a farm stand on the side of the road in Yakima, WA during hop harvest. The aroma of fresh hops envelops!

PAIRING NOTES:

• Starters: Olive Oil Hummus**, BBQ Pulled Pork Filo Dough Spring Roll***, Tempeh-Stuffed Red Bell Pepper, Prosciutto Wrapped Melon Balls
• Soups and Salads: Organic Mixed Greens**, Cucumber Salad, Gazpacho, Lobster Bisque.
• Main Courses: Stone’s Impossible Burger*, Asada Steak and Potatoes*, Hawaiian Style Fried Rice, Pad Thai
• Desserts: Strawberry Parfait, Bread Pudding, Salted Caramel Sundae, Strawberry Shortcake

*Pairings available at Stone Brewing World Bistro & Gardens – Escondido. View the full menu here. 
**Pairings available at Stone Brewing World Bistro & Gardens – Liberty Station. View the full menu here.
***Pairings available at Stone Brewing World Bistro & Gardens – Berlin. View the full menu here