BrewDog China: What the Famous Retailer Will Bring to The World’s Biggest Beer Market

Punk IPA

Probably the most well-known BrewDog variety, Punk IPA offers an aromatic blend of lychee, tropical fruits, pineapple and caramel malts in the aroma and flavor. Although the bitterness is not overpowering, the dry finish delivers a crisp balance, according to reviews.

Customers voted with their feet when asked to vote for their favorite beer the year after the IPA debuted in 2007. It was awarded the Best IPA in the United Kingdom at the Scottish Beer Awards.

Hazy Jane

Hazy Jane is a New England IPA that is available in 12oz cans and on draft. Unlike most local IPAs, Hazy Jane is shelf-stable and can be enjoyed anywhere without losing its juicy and fruity flavor profile.

Brewed with oats, wheat and Amarillo, Hallertau Blanc and Madarina Bavaria hops, Hazy Jane has a light golden-orange color with a frothy off-white foam cap. The beer's hallmark is its balance of bitterness and bright fruit flavor in the taste, with malt sweetness and tropical fruit qualities mixed in.

Compared to other hazy IPAs that lean towards predominantly sweet and juicy flavors, BrewDog's Hazy Jane injects some piney bitterness, which makes for an interesting taste.

While it may not be a mind-blowing beer, its understated flavor makes it a popular option among beer lovers, possibly including those in the Chinese market.

Elvis Juice

This variety doesn’t come without controversy. In 2015, BrewDog faced legal opposition from Elvis Presley Enterprises for trademarking the name. It lost the legal battle and was forced to remove any reference of the King, apart from the name ‘Elvis’ from its marketing.

As for the tipple itself, if you enjoy a unique and refreshing beer with a hint of grapefruit, Brewdog Elvis Juice IPA is definitely worth a try. It goes extremely well with grilled chicken, which may help it sell with those aforementioned Chinese consumers who love a beer with their meal.

Be careful, though. With a 6.5% alcohol content, too much of this juice could leave you feeling ‘all shook up,’ as Elvis himself once sang.

Significant Impact

With its focus on craft beer and innovative brewing techniques, BrewDog is poised to make a significant impact on the Chinese beer scene. The company's reputation for creating unique and exciting beers that push the boundaries of traditional brewing methods is likely to resonate with Chinese beer enthusiasts. By partnering with local distributors and brewers, BrewDog can tap into the vast Chinese market while also incorporating local ingredients and flavors into their beers.

Overall, BrewDog's entry into China could be an exciting development in the world of craft beer.