Developing a Successful SMM Plan for iGaming Brands

Social media is the ideal platform to market your iGaming brand. All the top platforms have over 1 billion users. Facebook, for instance, is approaching the 3-billion mark, and the number of users keeps growing. With such numbers, social networks are certainly the platform to promote your brand if you want it to reach the biggest audience. However, you need an exceptional strategy to achieve the full potential of social media marketing.

This form of marketing is applicable across all sectors. An online casino can use it to launch its latest casino welcome bonus, while developers can use it to launch their games. It is a flexible platform that can reach diverse audiences. You can use it to increase brand awareness, grow your audience and generate more sales. However, crafting an effective strategy is the only way of achieving optimal results. Here is how you can do that:

Set Your Goals

Before you embark on the strategy, you must first decide what you want it to do for you. Your goals should be SMART – specific, measurable, attainable, relevant and time-bound. As aforementioned, there are many uses of SM marketing. Hence, you must decide whether you want it to increase brand awareness, drive sales, grow an audience or retain customers.

Then, you should establish the key performance indicators and metrics. The set goals determine the important metrics to track. For instance, if you want to generate sales, the goal could be increased conversions, and the metrics to follow may be website clicks and email signups. Other critical metrics include:

Reach

Hashtag Performance

Engagement

Views

The numbers will assist you to know whether your strategy is working or not. They will also help to assess your competitors.

Choose a Target Audience and Analyze Them

Your target audience will determine your ideal social media platform. Even though you would love to reach everyone, every brand has a core audience that they would want to reach. For iGaming brands, they must use the platform with the highest population of enthusiasts. For instance, millennials and Gen Z tend to prefer Instagram and YouTube compared to other sites.

TikTok is rapidly destabilizing the status quo and becoming the #1 platform among the younger generation. Facebook and YouTube, on the other hand, are widespread, so they tend to have high-earning user bases. You should make decisions based on the available data. Big brands can afford to be on all platforms, but it is advisable to choose an area of focus. The factors to consider include gender, location, age and interests. You should decide on the ideal platform at this point.

Check Your Competitors

The main goal is to beat your competitors, so you must know what they are doing. Find out what SM strategies they are using, their platforms, how their content is packaged and when they post. You can use social media management tools to track the metrics of your competitors. This will assist you to make important decisions.

Create Engaging Content

The information you have is sufficient to know how to package your content. The content type will heavily depend on the target audience, the social media platform and what your competitors are doing. The main ones include:

Short Videos

Images

GIFs/Memes

Text Posts

Long Videos

Live Content

The content should be compelling enough to attract your audience. It should also align with the prevailing trends on social media. Many users scroll through different platforms without paying attention, so it is advisable to stick to short, catchy content as opposed to details.

Create a Posting Calendar

The next step is to execute your strategy by posting the content. You should decide the frequency of your posts and the ideal time. Post at the appropriate time – when your core audience is active and at regular frequencies. Do not post once and go on a three-day hiatus before posting again. This inconsistency will lead to negative results.

You could use a social media management tool to automate your posts. It will automatically make the posts at the chosen times. Also, learn to analyze your posts to know the best times.

Engage With Users

If the users comment about your iGaming brand, it is vital to engage them. You should be professional but do not be afraid to add a touch of wit and humor. You could also incorporate influencer marketing by collaborating with the top gamers. They can make your posts and increase your social media marketing results. However, these collaborations must make economic sense.

Track Your Performance and Make Adjustments

Your strategy will require multiple adjustments before it reaches perfection. You should keep track of your performance and make timely adjustments. Also, do not forget your competitors. Keep track of what they are doing and continue trying to outsmart them.

These are seven steps that will lead to an excellent social media strategy for your iGaming brand. They are general, hence, all you need to do is to tailor them to suit your brand. Social media marketing is effective; however, its success depends on strategy and execution.