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Does My Brewery Need a Social Media Page?
Yes, your brewery needs a social media page. In fact, it could benefit from more than one. Social media is great for businesses because it allows them to easily and quickly share information and updates, such as adjusted business hours and menus in addition to their location and contact information. Likewise, social media is a tool that can seriously help restaurants and bars promote their brand and uniqueness.
Most restaurants and breweries are on social media, so if you aren’t already, you might be missing out! Developing an online persona and brand identity on social media can really help you stand out from local competitors and help you gain visibility to larger audiences. Even though you’re experts on brews, these tips can help you become social media gurus, too.
Choose the Right Platform(s)
Long gone are the days wherein “social media” was a term that equated to not much more than Facebook. Today, businesses and restaurants are creating content across various platforms like Instagram, Twitter, TikTok, LinkedIn, and Snapchat. With so many platforms to choose from, how do you know which to use?
For starters, we suggest utilizing more than just one platform. The more social media platforms you use, the wider the audience you reach. You might be feeling overwhelmed at the thought of managing various platforms at once, but don’t worry. There are tons of easy-to-use free social media templates and technologies that allow you to pre-schedule posts on several platforms at once, such as MustHaveMenus. With thousands of social media templates and over 20,000 templates in total, you’re bound to find something that works for your restaurant.
When selecting which platforms you want to use for your brewery, consider your brand and target audience. Here are some helpful tips to help you decide which platforms best suit your brewery:
While the iconic company may not be as popular as it once was, it’s still one of the most widely-used platforms and is often where users go to find useful information about your brand, such as your hours, location, and announcements. Likewise, lots of customers leave reviews on Facebook, so it’s a platform you should use and monitor regularly.
It doesn’t matter who your audience is — just about everyone is on Instagram. Use it to share great photos of food and drink, brewery updates, daily specials, live footage, and more.
If your crowd’s average age teeters near the middle of the millennial age group, or if you’re located in a corporate office-dominated area, many of your customers are likely on LinkedIn. Use this platform to share brewery updates, blog posts, and information about social causes you support or fundraisers you host.
Snapchat
Snapchat is a unique platform because all pictures and videos that are posted can only be viewed for 24 hours. Users that interact with restaurants on Snapchat tend to hover between ages 20 and 30. Here, you can post live footage of your daily operations to help users feel personally connected to your brand. It’s a good platform for quality ads since you can design your own geotag or filter to spread awareness to local customers without them having to search for you first.
TikTok
Ask any marketer, and they’ll tell you that TikTok is a golden opportunity for businesses to reach vast audiences. With one billion users on the app, it’s easy to see why. TikTok might not be the best platform to share last-minute news or important information, but it’s great for posting fun, branded content. You’re also likely to reach a niche of beer and brewery enthusiasts fairly easily on TikTok!
Share Useful Information
Your social media pages aren’t just for fun. Most customers look to restaurants’ social media pages for business information, news, or updates, and of course, to get a sneak peek at what goodies you have to offer.
On your social media profiles, you can list your hours, location, website, phone number, email address and more. Likewise, you can post your most current menu or save it to your Instagram highlights for users to easily access. This is great for breweries who often introduce new beers to their menus, and you can easily create mobile-friendly menus with professional-looking menu templates.
Your brewery’s social media posts can be used to share exciting news about upcoming events to keep followers in the know leading up to the event. Moreover, you’ll find that a social media page is perfect for quickly posting about sold-out menu items or sudden changes to hours due to weather or unforeseen circumstances. The more informed your customers are, the better!
Make it Personal
While social media is the best way to keep customers informed about your brewery specials, hours, and events, you can also use it as a way to build a personal relationship with customers.
One way to do this is to directly communicate with customers through social media. Whether a user commented “What time do you guys open?” or “This is my favorite beer,” try to respond to all comments or mentions so customers know that you’re listening and that you care. Respond with the kind of words and voice you’d use in person to keep things real. Likewise, you can repost photos that customers have shared of your spot to make them feel special and to get some effort-free new content.
You can also build a good relationship with your customers by sharing exclusive content on social media. This could be behind-the-scenes content like a video tour of the brewery itself or live footage of the staff serving brews on a busy evening. You can also get creative and start an online series such as a “Staff Picks” series wherein you share staff members’ favorite brews or flight combinations. Lots of businesses use strategic Instagram posts to hold online competitions wherein users who comment get the chance to win a giftcard to the brewery or a free beer. This helps make your social media page personal while also boosting sales.
Post and Promote Your Brand
Think of your brewery’s social media page as a sort of online storefront, where customers come to see what you sell and who you are. Share plenty of photos of the food and drink you sell, videos of people having fun at your spot, and even footage of your staff doing their thing to showcase your unique brand. Likewise, show off the business side of things. Interact with customers online as you would in person to facilitate trust and transparency. Make social media a place where customers really get to know what they can expect from your brewery and your brewery alone.