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Guinness Announces First Super Bowl Ad in Over a Decade Featuring Joe Montana

Guinness Announces First Super Bowl Ad in Over a Decade Featuring Joe Montana

Guinness will return to the Super Bowl after over a decade with an ad spot featuring NFL legend Joe Montana. Here is the teaser:

Full details are below.


With just under two weeks until the big game, excited to share that Guinness will be unveiling a Big Game ad for the first time in well over a decade, first on Thursday 2/4 and then, of course, on Game Day - Sunday 2/7. 

To champion the message and truly show up big, Guinness has partnered with Hall of Fame quarterback and football legend Joe Montana to share an inspiring message. 

The ad features Montana, pint of Guinness in hand, discussing what it means to be known as the greatest – and how it’s less about the numbers and the individual success, and more about how you come back from adversity and make those around you better. Montana, with Guinness, addresses viewers with an overarching, inspiring message that the best is yet to come, despite the tough times we’ve all been living through.