Schilling Hard Cider's National Cider Month Drives Unprecedented Growth and Industry Collaboration

Schilling Hard Cider is excited to announce the outstanding success of National Cider Month (NCM), a groundbreaking initiative spearheaded by Schilling Cider that has set new benchmarks for collaboration within the cider industry. The combined efforts of cideries, retailers, and the cider community have not only elevated individual brands but have also propelled the entire industry to new heights.

Here are the key highlights from NCM '23, emphasizing the significance of unity and shared success in the cider ecosystem:

1. Collaboration Fuels Industry Advancement: The pivotal role of collaboration and partnership in advancing the cider industry cannot be overstated. Brands that actively embraced NCM through social media activation, events, and point-of-sale promotions experienced notable traction.

2. Regional Cider Brands Thrive: According to Circana data through 11/5/23, participating regional cider brands witnessed an impressive increase of $1.9 million in October. Brands actively engaged in NCM, including Schilling, Blakes, and Portland, outperformed other cider brands, experiencing a remarkable 21% more growth.

3. Schilling Cider Achieves Record-breaking Results: Schilling Cider achieved its best month ever during NCM October '23, boasting a remarkable 24% increase compared to October '22. Moreover, Schilling secured the top position as the #1 Cider in the West MULO + CONV, experiencing an astounding growth of 33.9%, according to Circana data.

4. Expanding Market Presence: Beyond its core market in WA/OR, Schilling Cider saw substantial growth in October '23, with a 73% increase in Colorado and a 50% increase in California compared to the same period in '22.

5. Consumer Preference for Craft Cider: The success of NCM '23 reflects a clear and growing consumer preference for craft cider. Circana data indicates a 0.25% growth in cider share in October '23 compared to September '23.

National Cider Month '23 has not only celebrated the diversity and excellence of cider but has also showcased the collective strength of the industry. As the demand for craft cider continues to rise, the future looks promising for cideries, retailers, and enthusiasts alike.