Innis & Gunn Reveals New Look After Rebrand

Innis & Gunn Debuts a new look after a rebrand to its core barrel-aged and craft brewed range of beers. According to Innis & Gunn founder Dougal Sharp, "the new look for Innis & Gunn in store and in bar is designed to share our story and craft credentials with consumers, reflecting our unique position at the centre of craft brewing tradition and innovation.”

Here is the full release from Innis & Gunn:

Innis & Gunn, one of the UK’s most successful international craft brewers, has unveiled a brand new look with a unifying packaging rebrand across its core barrel-aged and craft brewed beers range.

The introduction of the new Innis & Gunn packaging marks a return to its roots in barrel-ageing. A pioneer of barrel-ageing, the craft brewer has over a decade of experience using two different methods of achieving the incredible flavour that a barrel can impart to the beer - the traditional beer into barrel method which is used for the brewer’s popular small-batch limited edition range of beers, and the unique to Innis & Gunn ‘barrel into beer’ method developed for its core range by Founder and Master Brewer Dougal Gunn Sharp.

The brewer’s innovative ‘barrel into beer’ technique turns the traditional method on its head to barrel-age more beer at a greater consistency, without losing any of the flavour. The return to barrel-ageing on the core range has been the culmination of years of research to establish the technology and supplier partnerships to create this technique of breaking the barrels down into pieces, which are then toasted to develop a spectrum of aroma and flavour elements.

The versatility of the ‘barrel into beer’ technique is showcased in the new barrel-aged rum beer in the core-range, which has been aged using 100% Jamaican rum barrel pieces. Taking inspiration from the Caribbean home of the rum barrels, Innis & Gunn has launched the new rum barrel-aged beer with the name Blood Red Sky, replacing the previous Rum Finish in the line-up.

Dougal Gunn Sharp, Innis & Gunn Founder and Master Brewer said: “First and foremost our mission is to push the boundaries of craft beer, to keep evolving and developing new ideas and techniques. I’m enormously proud of our commitment to quality and innovation, resulting in our new unique barrel into beer method of barrel-ageing. This puts Innis & Gunn in the privileged position of being able to amplify the flavour in our beer using both traditional and modern innovative techniques. 2018 commemorates our 15th year anniversary and we’ll be introducing some very exciting beers lined up to showcase the possibilities of barrel-ageing beer.

The new look for Innis & Gunn in store and in bar is designed to share our story and craft credentials with consumers, reflecting our unique position at the centre of craft brewing tradition and innovation.”

The new packaging design takes inspiration from Innis & Gunn’s home city of Edinburgh, Scotland. Each day at 1pm at Edinburgh’s iconic Castle a large gun sounds in a tradition dating back to 1861 when it allowed ships nearby to set the maritime clocks they needed to navigate the world’s oceans and deliver renowned Scottish products. The distinctive swirls and ripples on the packaging are a nod to the nearby “One O’ Clock Gunn” and reflect the explosion of flavour found in Innis & Gunn beers. The new look will extend beyond packaging into point-of- sale materials.

The Innis & Gunn rebrand will take place across their core-range line-up including: The Original, Barrel Aged Scotch Ale, Blood Red Sky, Jamaican Rum Barrel Red Beer, and Bourbon Barrel Porter (the new name of their Bourbon Aged Dark Ale), as well as their Irish Whiskey seasonal offering, and future styles. The new packaging will start hitting US shelves this month.

The new packaging launch follows a transformational 18 months for Innis & Gunn which has seen significant growth in the business, including the recent announcement that the world’s
leading consumer goods private equity firm, L Catterton, has invested in the business, fueling the Edinburgh based company’s ambitious growth opportunities in the UK and internationally.