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2021 Consumer Trends

avery white rascal can and glass on bartop

2020 has seen the beer industry jerked around like a starfish in the churning tides of pandemic politics and economics. Shutdowns, lockdowns and massive shifts in public opinion have consistently made it difficult to plan more than a week in advance, and nearly impossible to find balance between what the market wants and what the brewer can provide.

At this point, much of the beer industry is just holding on for dear life. But it’s never too late to look ahead. As of November, the market is showing signs of stabilization, and consumers have spoken with their wallets – demand for beer isn’t going anywhere. The question then becomes – what segments of the marketplace are the dollars flowing to and which ones have dried up? Here is The Beer Connoisseur’s 2021 Consumer Trends report.


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