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Jim Dykstra's picture

2023 Beer Trends

2023 Beer Trends

An exploration of IRI Worldwide sales data, which tracks some of the most popular beers by brewery and by sales category.

2023 Beer Trends

For our analysis of 2022 Consumer Trends, we will continue to pull from IRI data, a market research firm which tracks category-wide sales trends of beer sold in numerous retail outlets and then produces a monthly report of its findings. Our goal is to use these findings to provide real-time insight into the ever-changing beer marketplace, helping the consumer make more informed choices, and helping industry participants adapt and thrive. We will then supplement with relevant news sources and insight from craft enthusiasts around the country, both consumers and retailers.

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