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Industry News (Issue 23)

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Tiers for Beers

Northeast players Victory Brewing Company and Southern Tier Brewing Company have allied under parent company Artisanal Brewing Ventures, or ABV.

The move marks a new strategic model for craft breweries hoping to remain independent while pooling resources such as capital and distribution networks.

Under the ABV umbrella, Victory and Southern Tier will command a joint capacity of over 800,000 barrels of potential annual production, putting the ABV within the top 15 craft brewing companies in the United States, according to the 2015 Brewers Association criteria.

“The craft beer community is at its most critical moment since its inception as larger brewing corporations have bought into our grassroots movement, irrevocably changing the marketplace,” said Bill Covaleski, founder and brewmaster of Victory Brewing Company. “Like-minded brewers such as Victory and Southern Tier can preserve our character, culture and products by banding together. Allied we can continue to innovate and best serve the audience who fueled our growth through their loyal thirst.”

The transaction is expected to be finalized by the end of April.

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