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Mad Hatter Midwest IPA by New Holland Brewing Co. Makes a Grand Comeback

Discover the triumphant return of Mad Hatter Midwest IPA by New Holland Brewing Co.! Experience the revived floral aromas, citrus notes, and hoppy delights of this legendary 7% ABV IPA. Grab it in 6-pack cans or on draft and enter the Hatter-themed sweepstakes for a chance to win an exclusive New Holland brewery experience.

Mad Hatter Midwest IPA by New Holland Brewing Co. Makes a Grand Comeback

New Holland Brewing Co. in Holland, Michigan has thrilled beer enthusiasts today by announcing the highly anticipated return of a legendary brew - Mad Hatter Midwest IPA.

Mad Hatter holds a special place in the New Holland brewery's history as one of the initial beers ever crafted by the company. It swiftly gained a devoted following, solidifying its position as the brewery's inaugural flagship offering even before the renowned Dragon’s Milk Bourbon Barrel-Aged Stout. In 2019, Mad Hatter was retired, leaving ardent fans eagerly longing for its revival.

“Without a doubt, the single most requested beer to make a return from our history is Mad Hatter,” said Dominic Bergquist, Brand Manager for Beer at New Holland. “We’ve received countless emails, phone calls, and messages on social media for this brew to return. Simply put – we have heard them loud and clear. Our entire team is excited to bring this beer back and celebrate with our fans.”

The whimsy and charm of the Mad Hatter come alive through vibrant floral aromas, a result of assertive dry-hopping, and a lively, hoppy body enriched with Centennial, Citra and Mosaic hops. A delightful interplay of citrus and pine notes complements a sturdy malty foundation. Sporting a bold 7% alcohol-by-volume, Mad Hatter is a refreshing IPA that encapsulates a perfect blend of tradition and innovation.

Beer enthusiasts can grab Mad Hatter in 6-pack, 12oz cans, and on draft starting Thursday, October 12 at New Holland's brewpubs in Battle Creek, Grand Rapids, and Holland. Michigan residents will be the first to savor this beloved brew, with distribution extending across select Midwest states in the coming year, including 2024. To add to the excitement, New Holland is set to launch a Hatter-themed sweepstakes on November 1st. Participants stand a chance to win an exclusive New Holland experience, featuring a comprehensive tour, delightful tasting, sumptuous dinner, and an overnight stay in Holland, MI. For a chance to partake in this extraordinary opportunity, visit for complete sweepstakes details.

Craft beer aficionados, mark your calendars and prepare to indulge in the revival of Mad Hatter Midwest IPA. It's a taste of tradition with a sprinkle of innovation that you won't want to miss!