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Shortly after selling Terrapin Beer to MillerCoors, co-founder John Cochran has hopped back into the beer game, purchasing Asheville-based Altamont Brewing and transforming it into UpCountry Brewing Co.
"UpCountry Brewing will make beers that are sessionable, thirst-quenching and easy drinking," said General Manager James Mayfield. "Our customers are active folks who want to come in after a ride and enjoy a beer that cools them down, but doesn’t womp them with high alcohol content.”
The changes are effective immediately (the brewery is open), and the redesign will also update an adjacent restaurant, Nona Mia, into a Southern, beer-friendly eatery.
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