Award Winning Beer and Delicious Shtick Since 1996!

Shmaltz Brewing started in northern California in 1996, our first He’brew creation, Genesis Ale, came in 22s, hand bottled, hand labeled and delivered out of my grandmothers’ Volvo. Founded as “a Jewish celebration craft beer” by proprietor Jeremy Cowan, HE'BREW Beer has incorporated quality, community, and shtick since their conception. Our beers are distributed in over thirty-seven U.S. states, by 40 distributors and in 5,000 retailers across the U.S. and Canada.