Sycamore Brewing in Charlotte, North Carolina has announced plans to exchange out-of-date beer with its distributors at no cost to them or to consumers. Full details on this move are below.
CHARLOTTE, N.C. — Beer had ceased pouring at restaurants and bars during the government-mandated shutdown, and that means beer kegs have been sitting in walk-in coolers and growing stale. In response, Sycamore Brewing has launched an unprecedented solution: a “Freshness” campaign. The concept is simple: Sycamore will deliver brand new kegs to their distributor partners and then reclaim the less-than-fresh kegs, completely free of charge.
In early May, Sycamore started reaching out to its distributors to arrange the swaps.
It’s a bold and costly move, but since its inception, Sycamore has touted extremely fresh beer and now they’re putting their money where their mouth is. While the Covid-19 pandemic has greatly depressed sales across the entire beer industry, Sycamore will stay true to their mission to always deliver the freshest beer to their customers. No matter what.
Though beer has a shelf-life that outlasts produce and dairy, it’s undeniably best when it’s fresh. “Those bright citrus, tropical, and fruity hop notes sought after in IPAs fade away over time,” says Brad Bergman, Sycamore’s Brewing Director. “The beer, in general, starts to lack brightness.”
