Trade Membership

Become a trade member and receive a world of coverage with our consumer, industry and media audience.


Download Media Guide

With over 20,000 industry readers daily and 8-million total readers annually, The Beer Connoisseur is one the most trusted sources for beer information worldwide.

How It Works
The Beer Connoisseur receives hundreds of press releases each week from around the globe. And there are tens of thousands of beers and ciders to select from for our Official Review. With a limited editorial staff, the chances we can cover your company regularly is nearly impossible.

We have thus created our trade program to help you stand out among the crowd. The program provides you priority status year-round for coverage on the topics our readers desire most about you: News, Reviews and Stories.

Industry News
All of your press releases and news covered year-round.

How will they be published?
•  Website articles optimized for SEO (up to 20k readers)
•  Mondays - Industry News eNewsletters (55k readers)
•  Published to Twitter, Facebook, Instagram, LinkedIn, Pinterest (100k followers)

Unlimited beer and cider submissions versus the two maximum for non-trade members.

How will they be published?
•  Product page on website
•  Judge's Review on website
•  Brewer Q&A on website
•  Official Review eNewsletter (Fridays)
•  Featured Review eNewsletter (Thur & Sun)
•  Review published to all social media
•  Brewer Q&A published to all social media
•  Print Magazine Top 150 Beers Listing
•  4-page review for world class beers

Special Features
Throughout the year we approach our trade members first for opportunities to be included in feature stories.

How will they be published?
•  Website articles on
•  Premium web magazine
•  Daily eNewsletters
•  Published to all social media

Our Audience
There is no better way to be noticed by The Beer Connoisseur's audience than becoming a trade member. Our readers consist of a healthy mix of consumers wanting to learn about the beer industry and industry followers wanting to stay up to date on the latest news and trends from within the industry.

Who is our audience?
• Beer-Intrigued Consumers
• Beer Enthusiast Consumers
• Brewery Professionals
• Beverage Retailers
• Beverage Distributors
• Brewery Suppliers
• Media, Journalists & Social Influencers

Media Guide

Our Reach
The Beer Connoisseur's is read 8-million times annually across our publishing platforms. The breakdown looks like this:

Website Traffic 
2.2 million unique page views annually

Daily Editorial eNewsletters
55,000 subscribers
12,000 daily opens
3.6 million annual opens

Social Media - 2 Million Annual Reach
Twitter - 32,000 followers
Facebook - 49,000 followers
Instagram - 10,000 followers 
Pinterest -  5,500 views monthly

Annual Print Magazine
10,000 copies, 23,000 readers

That's All I Get?
We did the math on the value of the total annual editorial coverage for one of our trade members. The cost per thousand (CPM) calculated to be approximately $0.39 per thousand readers.

Yeah, we know that's probably not a good enough deal for some of you. So, we decided to include the additional membership benefits listed below to sweeten the deal.

Directory Listing
Receive a robust "micro-site" in our online directory. Click here to see which other companies have joined our trade program.

For breweries and cideries, we have structured our beer review pages so that readers can are teased to your directory page to learn more about your company. Our reviews populate on your page to make management of your submissions easy. Plus you can directly edit your page to keep it up to date.

Trade members also are listed in the annual print edition.

The Beer in Review
Our annual print edition awards the best beer and breweries of the year. It also provides an insider's look at the upcoming year's industry trends. This is our annual, coffee table-worthy edition that everyone gets their hands on.

Trade members receive the following exclusive opportunities:
• Business listing
• $250 discount on full page ads
• One copy included with membership

Premium Subscription
Your trade membership doubles as your company's premium subscription to The Beer Connoisseur ($15 value).

Trade Decal
Display your membership proudly!

Our subscribers are an enthusiastic and loyal fan base and take notice of your affiliation with The Beer Connoisseur.

Tier-1, $295 annual auto-renew
Single-state distribution. Starts on date of purchase.
Manage auto-renew in your online account.

Tier-2, $595 annual auto-renew
Multi-state distribution. Starts on date of purchase.
Manage auto-renew in your online account.

Tier-3, $3,000 annually
Comprehensive annual advertising plan + trade membership.
Must re-purchase at expiration to renew.

Additional Coverage
Two monthly social media re-posts on TW, FB & IG.
Display ad (300x600) for 50k readers per month.
Full page advertisement in print edition.


Customer acknowledges that he or she is pre-paying a service license for a Trade Member user role on this site for 12 months. Months are calculated as 30 days. In the event of cancelation, the license will remain active for the duration of the agreed-upon terms. No license refunds permitted. In the event the user's account is disabled by BC staff for misconduct, the customer will lose the license with no refund due.

Tier-1: single state distributon, Tier-2: multi-state distribution