Unibroue out of Quebec, Canada has announced new additions to its smartphone app that allow users to experience a cutting-edge virtual reality showcase right on users' smartphones.

All it takes is a user to open the Unibroue app and scan the labels for two of Unibroue's most popular beers, La Fin du Monde Belgian-style Triple and Megadeth collaboration À Tout le Monde dry-hopped Saison, and the labels come alive within the app.

In the case of À Tout le Monde, the label will come to life with a sneak preview of Megadeth's upcoming new album with an unreleased riff from guitarist and singer Dave Mustaine.

The full release from Unibroue is below.

North America – Unibroue, Canada’s distinguished producers of Belgian-style and refermented ales, is excited to announce the addition of two new cutting-edge virtual reality experiences with its Unibroue App, launched earlier this year. For the first time, smartphones and tablets now become a portal for beer-related VR experiences simply by scanning a Unibroue bottle label and watching it come alive!

Short's Brewing Co. in Bellaire, Michigan has announced the debut of a new year-round, flagship beer that will debut in early 2019.

Juicy Brut is dubbed a "sessionable ale" that clocks in at 4.2 percent ABV and is a session-strength version of the popular Brut IPA style that is taking the industry by storm.

Beyond that beer, Short's unveiled its 2019 beer release calendar, which can be found within the release below.

Elk Rapids, Mich. – Short’s Brewing Company is excited to reveal their 2019 Release Schedule for the first quarter including the introduction of their new flagship beer, Juicy Brut. The lineup includes a mix of old favorites, new packaging options, previously pub-only releases, and Short’s 10,000th production batch of beer.

The beginning of 2019 will bring the introduction of a new year-round flagship beer. Juicy Brut is a sessionable Ale with hop juiciness and brut dryness. This beer will be distributed in bottles, cans, and kegs beginning in February 2019 throughout the entire Short’s distribution footprint.

Heavy Seas Beer out of Baltimore, Maryland has announced the release of its 23rd Anniversary beer, a Triple IPA brewed with Citra, Simcoe, Mosaic and Cascade hops.

The beer will be released in 4-packs of 16-ounce cans -- the first time a Heavy Seas beer will release in that format.

Clocking in at 11.5 percent ABV with 85 IBUs, this is one that's sure to make the hop-heads sit up and take notice. The full release from the brewery is below.

BALTIMORE - Heavy Seas Beer is excited to announce the release of 23 Anniversary Ale, a Triple IPA to celebrate the brewery’s 23rd year of brewing craft beer in Baltimore. This limited release will be available in December in the following states within its distribution footprint: Maryland, Washington, DC, Virginia, Pennsylvania, New Jersey, New York, Connecticut, Rhode Island, Ohio, North Carolina, and Florida.  

23 is the first beer to be released by Heavy Seas in a 4pack of 16oz cans with PSLs (pressure sensitive labels). The 23 label artwork was designed by local Baltimore artist, Owen Murphy of One Drop Design Studio.

Samuel Adams Winter Lager by The Boston Beer Co. in Boston, Massachusetts is returning on a seasonal basis as temperatures creep ever lower across much of the United States.

"Centuries ago," according to a release from Boston Beer, "German brewers developed rich bock beers to fend off the chill of the winter months. Today, we continue the tradition with our spicy and warm Winter Lager."

Winter Lager is available now wherever Sam Adams beers are sold. The full details on the beer is below.

This time of year, we like to celebrate with Winter Lager, a wheat bock with warming spices. Centuries ago, German brewers developed rich bock beers to fend off the chill of the winter months. Today, we continue the tradition with our spicy and warm Winter Lager. With its rich blend of malt notes and accents of fresh ground cinnamon, ginger, and orange peel, Winter Lager is the perfect companion as you cozy up around the fireplace.

Malt Varieties

Samuel Adams two-row pale malt blend, Caramel 60, malted wheat, Weyermann Carafa Malt, and Munich 10

Hops Varieties

Spalt Spalter and Hallertau Mittelfrueh Noble Hops

Availability

Seasonal (November to January) Draft, 6-pack 12 oz bottles, 12-pack 12 oz bottles, 12-pack 12 oz cans, Winter Classics Variety Pack

Color

Deep ruby brown, SRM: 25

ALC BY VOL / WT

5.6%