Short's Brewing Co. in Elk Rapids, Michigan has announced that is has expanded its distribution, which includes Starcut Ciders and Beaches Hard Seltzer, into the state of New York. Full details are below.
Elk Rapids, Mich. – Short’s Brewing Co along with Starcut Ciders, and Beaches Hard Seltzer, is now available in New York City and Long Island for purchase. Distributed by S.K.I Beer Distributors, based out of Brooklyn, New York is the tenth state to receive shipments of the Northern Michigan brands.
Founded in 1987 by Ralph Mauriello and Charlie Yim, S.K.I. Beer has grown from 10 employees to over 250. They pride themselves on a hands-on approach to sales and their deep relationships with accounts in their region.
“The S.K.I. approach to brand building and their deep knowledge of New York and the surrounding boroughs was what initially sparked our interest in partnering with their team, as well as their focus on craft brands.” Said Pauline Knighton-Prueter, CSO at Short’s. “The SKI leadership team is enthusiastic, focused, and well organized. East coast distribution is new for us, but we are in good hands with the SKI team and we are ready for this adventure!”
At first, the plan is to release flagship products to market, and bring in specialty and seasonal beers and ciders over time.