Austin Eastciders in Austin, Texas has announced a second taproom and restaurant opening in the space formerly occupied by Uncle Billy's Smokehouse. Full details are below.

AUSTIN, Texas– Austin Eastciders, the cult-favorite cider brand (who now offers a delicious array of 100 calorie spiked seltzers), is leaning into their Austin roots by opening their second tap room and first restaurant in the Austin area. The tap room will open in the space formerly occupied by Uncle Billy’s Smokehouse on Barton Springs Road leading to the iconic Zilker Park.

“Austin Eastciders Barton Springs is a major milestone for our team in our pursuit to introduce more and more people to the world of craft cider.  We are an Austin brand to our core, having a second location in our hometown means we can connect with more Austinites and visitors as well.” says Brad McKeever, President of Austin Eastciders.

The new Austin Eastciders Barton Springs will feature the brand’s easy-to-drink and meticulously crafted ciders, as well as wine, cocktails, coffees, limited-edition small-batch ciders (fermented on-site) and a full menu of snacks and meals for every day.

Azulana Sparkling Tequila in Los Angeles, California has announced its expansion throughout the U.S. Full details are below.

LOS ANGELES – Azulana, the first and only ready-to-drink beverage made with 100% blue agave tequila and sparkling water, has announced the product will now be available in four additional US states – Tennessee, Texas, Minnesota and Indiana – just in time for Summer. This expansion into the Midwest and Southern regions of the US reflects a 400% increase in Azulana’s overall distribution.

Produced by Pure Azul Beverage Company, Azulana launched in Los Angeles in August 2019, and has since expanded into additional Southern California markets including San Diego, Orange County and Palm Springs. Since its debut, Azulana has seen steady growth in sales, and has received consistent, overwhelming positive consumer feedback. These factors combined with the substantial consumer appetite for ready-to-drink cocktails ultimately influenced Pure Azul’s decision to launch Azulana in multiple new markets this month.

“As our culture is shifting, so are our tastes and preferences. Now more than ever, consumers value convenience, consistency, and quality ingredients above all else,” said Katie Pittman, Head of Sales and Marketing for Azulana.

Blue Norther Hard Seltzer has announced its introduction into Austin, Texas starting this summer. Full details are below.

AUSTIN, Texas — Named for the fast-moving cold front that can blow through Texas (also called a Texas Norther), Austin entrepreneurs and father-son team, Austin T. and Austin M. Pittman launched Blue Norther, an original, new line of hard seltzers, brewed right here in Austin, Texas. Blue Norther is available in Greater Austin in two flavors: Wild Blackberry and Agave Lime. Products are available for purchase in a range of retail locations including H-E-B, Bread Basket, Royal Blue Grocery, and Wheatsville Food Co-Op, to name a few. In addition, the seltzers are available online from sites like GoPuff, offering delivery in under 30 minutes.

Blue Norther’s all-natural seltzers are made with real fruit juice and organic agave to create bold flavors inspired by Texas fruits. The concept was born after the two men wrapped up a hard day’s work at their family ranch in Harwood, Texas with a hard seltzer that, while thirst-quenching, fell flat in flavor. Realizing that no one was offering great taste and exceptional quality in the fast-growing hard seltzer market, the men decided to create their own. Blue Norther was born with a commitment to delivering bold, clean taste with natural ingredients and Texas heritage fruit juices.

Cutwater Spirits in San Diego, California has announced the release of a new ready-to-drink cocktail. This Rum Min Mojito will be available in cans. Full details are below.

SAN DIEGO, CA — Pioneering San Diego distillery Cutwater Spirits announces the launch of its ready-to-enjoy Rum Mint Mojito canned cocktail, just in time for the summer season. This newest offering pairs the distillery’s award-winning Cutwater White Rum with the classic Mojito cocktail components of pure cane sugar with freshly muddled mint and zesty lime topped with housemade soda water. The result is a refreshing, balanced, and vibrantly flavorful cocktail.

Rum Mint Mojito is the 19th offering to join Cutwater Spirits’ acclaimed line of ready-to-enjoy cocktails. Always a leader in quality and innovation, Cutwater Spirits’ approach to this classic warm-weather favorite is designed for convenience and quality, without the hassle of ingredient shopping or the mess of muddling.

“Our Rum Mint Mojito is a light and refreshing cocktail to grab on-the-go as we head back outside this summer,” shared Yuseff Cherney, Master Distiller and Co-Founder of Cutwater Spirits. “My favorite time to enjoy one is on the boat at sunset  after a long day of fishing.”

Reed's Inc in Norwalk, Connecticut has announced the release of a ready-to-drink mule with real ginger. Full details are below.

Norwalk, CT – Reed’s Inc. (NASDAQ: REED), America’s #1 name in ginger has launched its first-ever alcoholic beverage: Reed’s® Zero Sugar Classic Mule, a naturally brewed, ready-to-drink ginger mule made in partnership with Full Sail Brewing Co., Oregon’s award-winning craft brewer.

Shaking up the RTD beverage category with a sugar-free, keto-friendly take on the trendy cocktail, Reed’s® Zero Sugar Classic Mule is packed with REAL, fresh ginger root and made through a unique handcrafted brewing and fermentation process. Hitting shelves just in time for summer adventures, the new Zero Sugar Classic Mule contains 7% alcohol, and a light-spice flavor profile with no artificial colors, gluten, GMOs or caffeine.

“At Reed’s Inc. we’re dedicated to bringing the real ginger experience to consumers nationwide, and the launch of our Zero Sugar Classic Mule is the next step in providing an all-natural, handcrafted ginger beverage for adults seeking classic alternative beverages,” shared Norman Snyder, CEO of Reed’s Inc. “Our signature Reed’s® Ginger Beer mixes perfectly for a flavorful mule, and now we’re making it easier than ever to enjoy the refreshing cocktail combination in a convenient format that contains only real, quality ingredients.”

Owl's Brew in Vermont has announced the release of Boozy Matcha, which is made with real pineapple and chamomile. Full details are below.

Owl’s Brew boozy tea and cocktail mixers change the way we think about the 5 o'clock happy hour.  The perfect better-for-you alternative, Owl’s Brew is a line of delicious, hand-crafted blends of organic teas and botanicals - some ready for mixing, others ready to drink.

Today, Owl's Brew is delighted to announce the launch of its newest addition to the boozy tea family -  Matcha.  Blended with real pineapple and chamomile, Matcha boozy tea is spiked (4.8% ABV), sparkling, gluten free and vegan with no sugar added and only 110 calories.

42 North Brewing Co. in East Aurora, New York has announced the release of SOURCE Hard Craft Seltzer. Full details are below.

EAST AURORA, NY- 42 North Brewing Company has launched, SOURCE™, a hard seltzer crafted with 100% real fruit and natural sugars.  Its first flavor, Wild Berry, is now available at 42 North Brewing Company and select craft beverage retailers throughout Western New York.  

“We did not take our entry into the hard seltzer category lightly.  We have been developing this product for nearly a year with test batches and plenty of input from our customers and retail partners,” said John Cimperman, 42 North’s Founder.  “To enter the category, we had to put our unique spin on it.  For 42 North, that meant crafting the heck out of it and `focusing on quality ingredients and fruits from our region,” said Matt Matuszewski, 42 North’s head brewer.  

For 42 North, the growth and popularity of hard seltzer was hard to ignore.  Now, with nearly 10% market share within the craft beer category, it was important for the brewery to offer its customers another craft option.  “We do not see SOURCE eroding our craft beer sales, but rather providing our customers with another option and, hopefully, bringing more customers into the craft category.”