Country music band Midland has announced the release of a new premium tequila brand called Insolito in Austin, Texas. More details on the new spirit are below.

AUSTIN, Texas– INSÓLITO, the new super-premium tequila, which is backed by Critically-Acclaimed Country band Midland and made using a unique process of crafting small batch tequila, has launched three expressions in the band’s home state of Texas. The collaboration marries the unconventional personality of the Double Grammy nominees, with brothers Octavio & Alberto Herrera, who own and operate Premium de Jalisco, the highest distillery in México; and Spirits Innovation Partners (SIP), the operating arm of the business.

INSÓLITO, which translates to “rare,” “uncommon,” and “extraordinary,” is distilled at 7,200 feet above sea level in the mountains of Jalisco within a town called Mazamitla. The high altitude and cooler temperatures provide for a slow, natural aging process, resulting in more complex flavors. The brand chose to use only new American White Oak barrels so that during the aging process, the 100% Blue Agave spirit would mingle with the barrels’ richness and hints of natural caramel and vanilla. Similar to the bourbon aging process, the temperature fluctuation allows the tequila to travel into and out of the barrel wood at a higher rate.

A Rare Tequila Deserves an Uncommon Partner

IGNITE Beverages in Vaughan, Ontario has announced that IGNITE Vodka has joined the company's alkaline PH9 water in its premium product portfolio. More details can be found below.

VAUGHAN, Ontario — Ignite Beverages Inc., a subsidiary of Ignite International Brands, Ltd., is announcing today that it is adding vodka to its premium beverages line. The line currently includes IGNITE’s alkaline PH9 water.

IGNITE’s vodka is gluten free, distilled from corn and blends high-quality ingredients representing IGNITE’s world-class brand. Produced in New York, the vodka will be distributed nationally within the United States and available for purchase in retail locations including specialty retail, grocery and convenience.

“We’ve been hard at work perfecting our products for our consumers, and with the introduction of vodka, we’re continuing to push the envelope and disrupt the beverage category with our premium quality products,” said President, Curtis Heffernan. “We’re excited to add vodka to our portfolio of premium products and introduce a spirit that meets the high industry standards the IGNITE brand is known for.”

To learn more about the beverage line, visit ignitebeverages.co.

About IGNITE

Pompette Hard Sparkling Water has made its official debut at select retailers in California, Florida, New Jersey, New York, Connecticut, Pennsylvania with four flavors including Cucumber Lime, Rosé Hibiscus, Lemon Mint and Clementine Berry. More details about the seltzer are below.

POMPETTE, a premium line of hard sparkling waters, launches today as an elevated drinking option fit for any occasion, without all the calories, sugars or complicated mixers. Whether entertaining friends or basking in sunrays at an exotic beach, POMPETTE brings a relaxing feeling to any moment.

Inspired by the Mediterranean lifestyle, POMPETTE is a more sophisticated and convenient option within the hard seltzer category, which has experienced tremendous growth as health and wellness are prioritized in all elements of life. Available in Cucumber Lime, Rosé Hibiscus, Lemon Mint and Clementine Berry, each of the four flavors is naturally gluten-free, contain 5% alcohol by volume and 50 calories with two grams of sugar or less per eight ounce serving.

“With POMPETTE comes a high-quality product that tastes great, while reinforcing the importance of enjoying the good times in life,” said Jeremy Smith, the Founder of POMPETTE. “We believe with POMPETTE, we bring a premium product packaged in a resealable 750ml glass format that the market has yet to experience.”

Lowlander Botanical Beer and Westons Cider in Herefordshire, England have announced a new distribution partnership between the companies. More details on the arrangement are below.

Herefordshire, England — Westons Cider and Lowlander Botanical Beers are delighted to announce that with effect from 1st February 2020, Westons Cider will take on all sales and distribution responsibilities for the Lowlander range of beers in the UK.

Established in 1880, Westons are a leading premium family owned cider business and, in Stowford Press and Henry Westons, have premium brands that play major roles in the on and off trade. As part of their strategic plan, Westons has identified that to accelerate its long term growth they are looking to work with partners who offer products and brands that have synergies with their own well-established cider business.

Multi award-winning Lowlander founded in Holland in 2016 by Frederik Kampman produce a highly regarded range of beers brewed with botanicals.

Helen Thomas, MD of Westons and great granddaughter of the founder Henry Westons, says: “We are delighted to partner with Lowlander and bring their premium range of botanically brewed beers to a wider audience in the UK – in Lowlander we see many synergies with our own business – absolute focus on quality, independent and committed to sustainability.”

Castle Island Brewing Co. in Norwood, Massachusetts has announced a partnership with the Jameson Caskmates program. More details on this partnership and the beer involved, Oak Aged Keeper, are below.

NORWOOD, MASS. – Castle Island Brewing Company distinguished itself in 2019 by being the only Massachusetts brewery to medal at the Great American Beer Festival®. Now, in 2020, the Boston-area brewery is the newest brewery tapped for the innovative Jameson® Caskmates Brewery Program.

Castle Island received 20 Jameson casks that were filled with their flagship beer, Keeper IPA. This East-meets-West Coast style India Pale Ale’s citrus characteristics blend with notes of oak and vanilla for a fresh interpretation on a brand that contributes to most of the brewery’s output.

“The opportunity to partner with Jameson Caskmates on this awesome program is a great honor,” said Adam Romanow, Castle Island’s President & Founder. “Not only are we excited about the collaboration beer, but we’ve also built a great bond with our new friends at Jameson that highlights what makes this industry so special.”

Crater Lake Spirits and Deschutes Brewery in Bend, Oregon have announced that Black Butte Whiskey has won Best in Show at the inaugural Sunset Magazine International Spirits Competition. Full details can be found below.

BEND, Ore. – Crater Lake Spirits, one of America’s pioneering craft distilleries, and Deschutes Brewery, America’s 10th largest craft brewery, have been awarded Best in Show for the 2019 release of their collaborative Black Butte Whiskey in the inaugural Sunset Magazine International Spirits Competition. The esteemed judging panel represented large volume buyers, influential media, successful distillers and other professionals from the spirits industry.