Pure Project Brewing and WILDCOAST are raising funds to install a trash boom (solid waste retention system) in Tijuana’s Matadero Canyon, a tributary of the Tijuana River near the San Diego-Tijuana border.
The purpose of the trash boom crowdfunding campaign is to address the critical issue of marine debris runoff into the Tijuana River Watershed, which impacts San Diego waterways and ultimately flows to the Pacific Ocean. This pollution of trash, plastic, and sediment poses a significant threat to the health of nearby communities, marine wildlife, and delicate coastal and marine ecosystems.
Established in 2000, WILDCOAST is an international team dedicated to conserving coastal and marine ecosystems and addressing climate change through natural solutions. The non-profit organization works to support protected areas, advocate for stronger conservation policies, and engage communities in the stewardship of healthy, thriving oceans, coastlines, and wildlife in the USA and Mexico.
This is WILDCOAST’s second trash boom installation project in Tijuana. In 2021, WILDCOAST introduced Mexico’s first-ever solid waste retention system in Los Laureles Canyon, which, to date, has prevented over 225,000 pounds of trash from flowing into the Tijuana Estuary. This new trash boom in Matadero Canyon will stop an additional 6,800 pounds of waste from entering the estuary per month.
