AB InBev unveiled a commercial during Super Bowl LIII that focused on the differences between its Bud Light and MillerCoors's Miller Lite and Coors Light. The commercial started a controversy surrounding one of the ingredients in Miller Lite and Coors Light, corn syrup, that has now escalated to a point where MillerCoors is suing AB InBev in federal court, calling for a halt to the ads by claiming that they are false and misleading.

Beyond the lawsuit, MillerCoors also responded with an advertisement of its own that has been playing during the 2019 NCAA Men's Basketball Tournament. In it, actors on a simulated Bud Light commercial shoot opt to drink Miller Lite on-set (as opposed to Bud Light) in order to drink a beer with "more taste and half the carbs" of Bud Light:
 

D.G. Yuengling & Son, Inc. out of Pottsville, Pennsylvania has inked the Philadelphia Phillies opening day starter, Aaron Nola, to an endorsement deal.

This deal makes Nola  one of the first active MLB players to have a sponsorship from a brewery. Yuengling, the oldest brewery in America, has been a sponsor of the Phillies since 2017, but this is the first player sponsorship the brewery has undertaken.

The full release from Yuengling is below.

POTTSVILLE, Pa. — D.G. Yuengling & Son, Inc., America’s Oldest Brewery, has announced its partnership with Philadelphia Phillies’ pitcher Aaron Nola. Nola is one of the first active, MLB players to have a partnership with a beer brand.

Yuengling has been a sponsor of the Philadelphia Phillies since 2017, and this new, individual, partnership with Nola further strengthens the relationship between America’s Oldest Brewery and the Phillies.

“Yuengling holds a special spot in my heart,” said Nola. “I had my first Yuengling Lager after being drafted by Philadelphia and I haven’t looked back. The fact that America’s Oldest Brewery is family owned and operated is important to me as I value family over everything. I love cracking open a cold Yuengling whether it’s a day fishing with my dad and brother back in Louisiana or after a big game.”

The Boston Beer Co. in Boston, Massachusetts, makers of Samuel Adams, has announced that Lesya Lysyj is the company's new Chief Operating Officer.

The full release from the brewery regarding its new COO is below.

BOSTON -- The Boston Beer Company, Inc. (NYSE: SAM) (the "Company"), brewers of Samuel Adams beers, announced today that Lesya Lysyj will be joining the Company as its Chief Marketing Officer in April, where she will have primary responsibility for overseeing the Company's planning, development, and execution of its brand development, marketing, and advertising initiatives.  She will lead brand management, innovation, digital and social marketing, media, consumer insights and sales support for the full portfolio of the Company's brands.