Worthy Brewing in Bend, Oregon has announced a brand refresh that has led to redesigned cans, as well as two new year-round beers.
Joining the brewery's Lights Out Stout, Worthy IPA and Strata IPA will be new year-round offerings of Secret Spot Pacific Pale and Sol Power Pilsner.
The full release from Worthy is below.
BEND, OR. – On Monday, March 25, 2019, Worthy Brewing is soft-launching its new cans, new merchandise, and serious yet playful mantra ‘Earth First. Beer Second.’
“In the past, our cans have always been sort of stand-alone brands,” said Roger Worthington, Worthy’s Owner. “Now, they’re consistent and boldly portray the Worthy logo, making it easier for our customers to find the Worthy six-pack they’re looking for.”
Each can portrays Worthy’s mantra, ‘Earth First. Beer Second.’ on the label, along with Worthy’s commitment, ‘Worthy donates a % of sales to Earth-friendly non-profits,’ which speaks to Worthy’s dedication to environmental stewardship.
“I’ve always been an advocate for our planet and science education,” said Worthington. “We continue to take baby steps in the right direction. We all believe in it. And it just makes sense to communicate that commitment through our branding and cans.”