Baja Brewing Co. in San Jose del Cabo, Mexico has announced the release of a new Pilsner-style beer called La Surfa Lager. Full details on this beer are below.

San Jose del Cabo, Mexico — Baja Brewing Company (BBC), the original craft brewery in the Mexican state of Baja California Sur, debuts La Surfa, the fourth beer style to be distributed in the US market.

Since its inception in 2007, BBC has been pushing the boundaries of Mexican beer with the mission of bringing a craft brewing culture to Mexico similar to that in Colorado where founder Jordan Gardenhire first began brewing beer. At the time of opening, mass produced lagers were the only beer style available in the region. Gardenhire enjoyed drinking ales and wanted to introduce something new to the market. Thirteen years later, Gardenhire decided it was time to add a lager to the BBC portfolio.

“The idea behind La Surfa was to create our version of a Mexican Lager with more hop character and less sweetness,” explains Gardenhire. “We wanted something with a hint of craft, but more than anything, it had to be super drinkable. We are not trying to recreate a nationally brewed beer here, but rather we are taking the style and making it our own. For instance, instead of adding corn to it, we keep with our craft of 100% malted barley.”

Stormalong Cider in Sherborn, Massachusetts has announced the release of its seasonal Unfiltered Spiced Cider Happy Holidays in time for fall and early winter. Full details are below.

SHERBORN, Mass.— Stormalong Cider, a Massachusetts-based cidery, today announced the release of a new unfiltered cider, Happy Holidays. Featuring a blend of holiday spices, including cinnamon, nutmeg, cloves, and ginger, this unfiltered hard cider is bursting with flavors of freshly baked apple pie and mulled cider. It is a delicious holiday companion that captures the smells, tastes, and atmosphere of the holiday season.

In the spirit of the holidays, Stormalong will be giving back by donating 10% of the sales of this cider to The Greater Boston Food Bank, the largest hunger-relief organization in New England and among the largest food banks in the country.

The Greater Boston Food Bank is committed to providing three meals a day to every person in need while supporting healthy lives and healthy communities. For every $1 donated they are able to provide three healthy meals to those in need across Eastern Massachusetts. Through its network of nearly 600 dedicated food distribution partners and programs in the 190 cities and towns across Eastern Massachusetts, The Greater Boston Food Bank is responding to unprecedented food insecurity due to the COVID-19 pandemic by providing nearly 8 million meals per month to those in need.

Short's Brewing Co. in Elk Rapids, Michigan has announced a partnership with The Pink Fund to support breast cancer patients. Full details on this partnership are below.

Elk Rapids, Mich. – Short’s​ Brewing Co. and The Pink Fund are teaming up for Breast Cancer Awareness Month with a fundraiser for cancer patients leveraging the brewery’s flagship brand, Soft Parade.

The Pink Fund is a national nonprofit that provides financial support on behalf of breast cancer patients to help meet basic needs, decrease stress levels, and allow patients in active treatment to focus on healing while they’re fighting for their lives. Their 90-day grant program pays critical expenses like housing, transportation, utilities, and insurance for patients.

3 Daughters Brewing in St. Petersburg, Florida has announced the release of a hazy IPA called Former New England IPA in honor of Tampa Bay Buccaneers' QB Tom Brady's first win as a member of the team. Full details are below.

ST. PETERSBURG, Fla. – 3 Daughters Brewing in St. Petersburg announced Thursday that they have created and will begin selling a New England themed India Pale Ale beer called Former New England IPA in honor of Tampa Bay’s new football stars, who formerly hailed from the New England region.

Just in time to celebrate Tampa Bay’s first win of the year, the Former New England IPA debuts in six-packs starting this week, available at retailers throughout the Tampa Bay area including select Publix, Total Wine & More and ABC Fine Wine and Spirits.

“The beer itself is a Florida twist on a classic American brew, a citrusy and crushable version of the traditional New England-style IPA, highlighting the flavors of the Sunshine State while giving a nod to the history of great brewing in New England,” said Brian Horne, Vice-President of Sales and Marketing.

In honor of that theme, the back of the 12-ounce can reads, “Kudos to New England for having been home to the rise of great things, but we know the truth: it’s always more fun in the Florida sun. Hazy, juicy and aromatic, our newest IPA debuts this fall as the best of New England transfers to Tampa Bay."

Unibroue in Chambly, Quebec, Canada has announced that it has taken home a whopping 18 medals from the World Beer Awards, including five World's Best Beer awards for four of their brands. Full details from the brewery are below.

North America (Sept. 28, 2020) – Unibroue of Chambly, Quebec, Canada is honored to announced that it has won a total of eighteen medals at the 2020 World Beer Awards including five medals for World’s Best Beer. Unibroue’s showing at this year’s competition truly distinguishes the Canadian brewery as one of the world’s best producers of Belgian-inspired and bottle-refermented ales.