City Built Brewing Co. in Grand Rapids, Michigan has announced the release of The Crown Series as a tribute to famed hip-hop duo Run The Jewels. Full details are below.
GRAND RAPIDS, Mich. — During quarantine, Run the Jewels, rap’s marquee MC/producer duo, dropped “RTJ4,” an incendiary album of front to back bangers that could rile the staunchest couch potato to riot. For Ed Collazo, CEO at City Built Brewing Company, their music fueled his work and inspired The Crown Series, a set of IPAs and a sour sure to impress hip-hop fans and hopheads alike.
The a-ha moment came when Collazo was listening to “Crown”, a track from the duo’s second album where MC Killer Mike exhumes the baggage that’s kept him from reaching his full potential.
“What attracted me to the song was a lyric, ‘You can’t pick up no crown, holding what’s holding you down.’ There’s a lot of truth to that,” Collazo said. “Then I started to really listen to the lyrics and found some great IPA names.”
Into the Fray, Into the Haze and Into the Murk are the names Collazo selected from the lyrics—pretty fitting for describing turbid beer.
Rob Qualls, head brewer at City Built, never listened to Run the Jewels before brewing these beers, but he happened to match the duo’s tendency for lavishness and excess with high-budget hop bills for each IPA.