Perrin Brewing Co. in Comstock Park, Michigan has announced the release of Lake Time Hard Iced Tea across the state of Michigan. Full details are below.

COMSTOCK PARK, Mich. — Perrin Brewing Company announces the release of Michigan’s first craft hard iced tea, Lake Time Hard Iced Tea. Lake Time will be available at the Perrin Pub on draft starting March 12; followed by the distribution of 12-packs of 12 oz. cans Michigan-wide.

Being on Lake Time means freedom from the clock. No agendas, schedules or deadlines – just the water, sun and sky. Made for enjoying after running, hiking, water skiing or lounging on the beach, Lake Time is only 120 calories and 5% ABV. Any time can be Lake Time with Perrin’s Lake Time Hard Iced Tea.

“Lake Time Tea says it all in the name,” said Connor Klopcic, Logistics Manager for Perrin Brewing. “It’s a beverage to be enjoyed when you’re on Lake Time and enjoying life. It was a fun challenge to craft a beverage utilizing new tea ingredients. Lake Time Tea is a refreshing blend of brewed tea and hints of citrus. The Perrin team is eager to see Lake Time Tea become a staple beverage for good times and sunny days.”

Molson Coors is jumping on the seltzer trend with its Leinenkugel's imprint by releasing Spritzen, a "beer with a splash of seltzer" nationwide. Full details from Molson Coors are below.

CHIPPEWA FALLS, Wisc. – The Jacob Leinenkugel Brewing Company introduces its new trio of beers with a splash of seltzer, Leinenkugel’s Spritzen, available nationwide. Spritzen marks the brewer’s first new national release in three years and will be available in three refreshing flavors: Grapefruit, Raspberry Lemon and Pineapple Strawberry.

Set to appear on shelves this week, Spritzen features a crisp and effervescent beer-forward taste with the clean finish and subtle fruit flavors of a seltzer. The new beers also boast a low 93 calories, less than leading hard seltzers, and no sugar and no artificial ingredients.

“There are plenty of beers on the market and a variety of seltzers entering the category, but nobody is offering the best of both worlds except us,” said Katie Leinenkugel, Leinenkugel’s Brand Strategy and Engagement Lead, and sixth-generation family member. “Spritzen is the refreshing intersection between beer’s timeless taste and the modern rise of seltzers. We know that drinkers enjoy seltzer’s better-for-you qualities but miss the taste of beer, and Spritzen is the perfect option to fill that need.”

No. 3 London Dry Gin has unveiled a sophisticated new package, accompanied by an integrated new brand platform entitled, The Art of Perfection. Full details from the gin maker are below.

SAN FRANCISCO — No.3 London Dry Gin – the four-time reigning World’s Best Gin* – unveils a sophisticated new package, accompanied by an integrated new brand platform entitled, The Art of Perfection. Crafted on the tenets of passion, precision and perfection, No.3 Gin upholds the highest standards of quality and excellence – from recipe development and botanical sourcing to distillation decisions and packaging design. In conjunction with The Art of Perfection campaign, which will headline all digital and on- and off-premise trade marketing, the new package aims to bring the artisan brand’s attention to detail to the forefront.

The Whistler Irish Whiskey from Boann Distillery in the Boyne Valley of Ireland is now available in the U.S. nationally. Full details from the distillery are below.

The Whistler Irish Whiskey, from family owned Boann Distillery in the historic Boyne Valley of Ireland, is now available in the U.S. nationwide.

“At Boann, we pride ourselves in being one of the most innovative whiskey distilleries in Ireland, and in late 2019 our new state-of-the-art facilities and custom copper pot stills produced the first spirit in Drogheda in over 160 years,” said Pat Cooney, Founder of Boann Distillery. “We only use locally grown barley in our whiskeys and have access to the best casks to mature our spirit, ensuring that we produce unique whiskeys in which every bottle tells a story – the story of our land, our people and our family.”

The national launch of this new Irish Whiskey brand includes the distillery’s newest range release, The Whistler Trilogy.

Combining tradition and technical know-how, Boann’s Master Distiller (Michael Walsh, Ireland’s youngest Master Distiller), Family Beekeeper, and Master Blender came together to craft a whiskey-based trilogy that showcases some of the finest whiskey, smoothest honey and freshest cream that Ireland has to offer.

THE DISTILLERS SELECT

Johnnie Walker has announced a new, extremely limited Scotch whiskey that blends 8 rare whiskies. Full details are below from Johnnie Walker.

LONDON — Johnnie Walker is delighted to announce the launch of a new Scotch whisky honoring Johnnie Walker Master Blender Jim Beveridge’s 40 years of exceptional craft and dedication to whisky.

Johnnie Walker Master’s Ruby Reserve is made from some of the finest Scotch in the Johnnie Walker reserves, with Jim personally selecting eight exceptionally rare whiskies that evoke his earliest whisky-making memories to create a unique Scotch that provides a window into his distinguished career.

“Jim is a giant of our industry and we wanted to make sure we marked this milestone with a truly special whisky,” said global brand director John Williams. “It was a pleasure to ask Jim to craft a Scotch that paid tribute to those whiskies that have left an indelible mark on his career.”

All the whiskies used to create Johnnie Walker Master’s Ruby Reserve are at least forty years old and only 398 bottles are being released — an extremely limited run of an incredibly rare liquid.

Jim, who was recently awarded an OBE for his services to Scotch, has dedicated the last four decades to creating extraordinary whiskies that have been enjoyed in more than 180 countries around the world.

Lost Cause Meadery in San Diego, California has announced the opening of its location in the city. Full details from the meadery are below.

SAN DIEGO — Lost Cause Meadery, one of the most awarded meaderies in the world in 2019, has announced the opening of its second tasting room and production facility location in the Bay Park neighborhood of San Diego. The new space will open to the public on March 28 and is located at 5328 Banks Street Ste. B, San Diego, CA 92110. Timed with the opening of the second meadery location, Lost Cause is also launching four new meads including “GSB”, a mead made with Grenache grapes, Syrah grapes, blackberries and local buckwheat blossom honey. The new meads will be available on tap and in bottles at the tasting location.

Founded by Billy and Suzanna Beltz in late 2017, Lost Cause Meadery has experienced rapid growth since its opening and is coming off the heels of a year filled with national and international recognition. In March 2019, Lost Cause tied for the most medals overall at the Mazer Cup, the world’s largest mead competition, and later won two gold medals and third best overall at the second largest competition in the country, hosted by the National Honey Board. The awards have helped bring recognition and appreciation for the meadery among the local craft community in San Diego.

White Claw Hard Seltzer has unveiled its Flavor Collection No. 2, which introduces tangerine, watermelon and lemon flavors to the brand. More details are below.

CHICAGO — The wait is over! White Claw Hard Seltzer introduces the highly-anticipated Flavor Collection No. 2, including three brand new flavors – Tangerine, Watermelon and Lemon! The first flavors debuted by the brand in more than 16 months, each White Claw Hard Seltzer is meticulously crafted with uncompromising quality, hand-selected ingredients and curated specially with White Claw drinkers in mind. These flavors join one of the best-selling Hard Seltzer flavors, White Claw Mango, in an all-new 12-pack Variety Pack, available now at retailers nationwide.

“Since our launch in 2016, we have only launched six flavors – it takes time to perfect a liquid worthy to bear the White Claw name,” said Phil Rosse, President, White Claw Seltzer Works. “In the last year, tens and thousands of eager and passionate consumers took to social media requesting new flavors- and we listened.”

This new variety pack joins White Claw Flavor Collection No. 1, the best-selling variety pack in the entire category1, including beer. Each new flavor has the clean, crisp taste of seltzer water with a hint of fruit flavor that White Claw has become known for. The new flavors include: