Amsterdam-based Friekens Brouwerij has removed the image of Hindu deity Lord Ganesh from its Friekens I.P.A. after a Hindu protest.
Friekens Brewery, in an email to Hindu statesman Rajan Zed, who spearheaded the protest, wrote: “We would like to apologize for the use of the image of Ganesh on the label of our I.P.A. beer. We never meant to offend anyone. Our apology. All reference to Ganesh and his image have been removed from our website, and we will develop a new brand identity for our I.P.A.”
The full release from the Universal Society of Hinduism is below.
Amsterdam (The Netherlands) based Friekens Brewery (Friekens Brouwerij) apologized and removed Hindu deity Lord Ganesh’s image, associated with its “I.P.A (India Pale Ale)” beer, from its website, within a day of Hindu protestcalling it “highly inappropriate”.
Friekens Brewery, in an email to Hindu statesman Rajan Zed, who spearheaded the protest, wrote: “We would like to apologise for the use of the image of Ganesh on the label of our I.P.A. beer. We never meant to offend anyone. Our apology. All reference to Ganesh and his image have been removed from our website, and we will develop a new brand identity for our I.P.A.”
Zed, who is President of Universal Society of Hinduism, in a statement in Nevada (USA) today, thanked Friekens Brewery for understanding the concerns of Hindu community which thought image of Lord Ganesh on such a product was highly insensitive.