Celebrating its 20th year in the American craft beer industry, New Holland Brewing Co. has become a shining example of what craft brewing can be, and how it can be done.
Starting as a small pub in Holland, Michigan, back in 1997, the company has grown into a national entity with more than 400 employees among its brewing, distilling and restaurant operations.
At the heart of New Holland's steady growth lies a determination to "keep it craft" – readers may recall The Beer Connoisseur's previous interview with Fred Bueltmann, New Holland's resident VP of Brand and Lifestyle, aka the "Beervangelist," who strives to live a craft lifestyle in all areas of life.
In its own words, New Holland's company values are "simple, but rooted deeply in craftsmanship and artistry: People, Teams & Collaboration, Artistry, Quality, Profitability and Ambition."
The Beer Connoisseur spoke with New Holland President and Founder Brett VanderKamp to get his take on the state of the industry, where it's headed and where New Holland fits into the picture.