Taffer's Mixologist has partnered with e-commerce platform Thirstie to makes it hard seltzers available online. Full details are below.
Taffer’s Mixologist has partnered with Thirstie, an e-commerce platform enabling direct-to-consumer sales for alcohol brands, to allow customers to purchase its hard seltzer beverages online. Launching today, three of the Taffer’s Mixologist Sparking Craft Cocktail flavors are now available to order for home delivery – Cucumber Jalapeño, Pineapple Coconut and Strawberry Basil. Delivery is available in 17 states at launch – Alaska, California, Connecticut, Idaho, Florida, Louisiana, Nebraska, Nevada, New Hampshire, New Mexico, North Dakota, Oregon, Texas, Virginia, West Virginia, Wyoming, and Washington, D.C.
Launched.LA, the team behind Taffer’s Mixologist, has been working on an e-commerce solution for the brand since inception and the online launch is timely to the current demand, they are receiving from consumers quarantining at home.
“Ever since we launched the Taffer’s Mixologist Sparkling Craft Cocktails in a handful of states last fall, we received huge demand from consumers around the country who wanted to try our hard seltzers,” said Launched.LA co-founder and co-CEO Jay McGraw. “Now, with most states observing shelter-in-place, we were able to shift our expansion efforts by offering at-home deliveries.”