Brew4U Brewing Co. in San Carlos, California has announced the release of a low-calorie, gluten-free hard seltzer called Craftie. More detail from the brewery are below.
SAN CARLOS, Calif. – Hard seltzers remarkably outsold traditional craft beer products over the past year. Because of the large market share taken by these beverages, brewers and brew masters must create new innovative products and compete with the big industry brands.
Popularity of hard seltzers proved not to change when data for the industry’s growth in 2019 surfaced. With 238% growth in dollar sales last year alone, projected volume of hard seltzers triple by 2023*.
A large portion of hard seltzer consumers converted from wine and spirits. Additionally, the younger population consistently asks for healthier variations of food and beverages, so logically, hard seltzers appealed to this sought-after demographic.
Since big beer and alcohol companies flood the market with versions of hard seltzers, smaller craft breweries keep up with consumer demands by taking their spin on the beverage.
After over 20 years of making award-winning craft beer and alternative beverages, Chris Garrett with Brew4U Brewing Company launches Craftie in San Carlos, California. He says, “I didn’t want to just make a hard seltzer like everyone else. With creativity and knowledge, I knew I could craft a more flavorful, health-conscious beverage with character.”