AB InBev unveiled a commercial during Super Bowl LIII that focused on the differences between its Bud Light and MillerCoors's Miller Lite and Coors Light. The commercial started a controversy surrounding one of the ingredients in Miller Lite and Coors Light, corn syrup, that has now escalated to a point where MillerCoors is suing AB InBev in federal court, calling for a halt to the ads by claiming that they are false and misleading.

Beyond the lawsuit, MillerCoors also responded with an advertisement of its own that has been playing during the 2019 NCAA Men's Basketball Tournament. In it, actors on a simulated Bud Light commercial shoot opt to drink Miller Lite on-set (as opposed to Bud Light) in order to drink a beer with "more taste and half the carbs" of Bud Light:
 

D.G. Yuengling & Son, Inc. out of Pottsville, Pennsylvania has inked the Philadelphia Phillies opening day starter, Aaron Nola, to an endorsement deal.

This deal makes Nola  one of the first active MLB players to have a sponsorship from a brewery. Yuengling, the oldest brewery in America, has been a sponsor of the Phillies since 2017, but this is the first player sponsorship the brewery has undertaken.

The full release from Yuengling is below.

POTTSVILLE, Pa. — D.G. Yuengling & Son, Inc., America’s Oldest Brewery, has announced its partnership with Philadelphia Phillies’ pitcher Aaron Nola. Nola is one of the first active, MLB players to have a partnership with a beer brand.

Yuengling has been a sponsor of the Philadelphia Phillies since 2017, and this new, individual, partnership with Nola further strengthens the relationship between America’s Oldest Brewery and the Phillies.

“Yuengling holds a special spot in my heart,” said Nola. “I had my first Yuengling Lager after being drafted by Philadelphia and I haven’t looked back. The fact that America’s Oldest Brewery is family owned and operated is important to me as I value family over everything. I love cracking open a cold Yuengling whether it’s a day fishing with my dad and brother back in Louisiana or after a big game.”

The Boston Beer Co. in Boston, Massachusetts, makers of Samuel Adams, has announced that Lesya Lysyj is the company's new Chief Operating Officer.

The full release from the brewery regarding its new COO is below.

BOSTON -- The Boston Beer Company, Inc. (NYSE: SAM) (the "Company"), brewers of Samuel Adams beers, announced today that Lesya Lysyj will be joining the Company as its Chief Marketing Officer in April, where she will have primary responsibility for overseeing the Company's planning, development, and execution of its brand development, marketing, and advertising initiatives.  She will lead brand management, innovation, digital and social marketing, media, consumer insights and sales support for the full portfolio of the Company's brands.

The newest year-round beer by Boulevard Brewing Co. in Kansas City, Missouri, Space Camper Cosmic IPA, has received a makeover due to the brewery's collaboration with 20th Century Fox.

Fox is releasing the fourth movie in the rebooted X-Men franchise, Dark Phoenix, on June 7, and Boulevard has partnered with the company to alter the packaging of Space Camper. Beyond that, the beer will be "will be the first beer ever to star as an AMC Movie Feature Drink at more than 300 AMC Theatres’ MacGuffins adult beverage concepts," according to a release from Boulevard.

The full release can be found below.

March 26, 2019 – Kansas City – Boulevard Brewing Company today announced a partnership with 20th Century Fox and its highly anticipated film Dark Phoenix, marking the studio’s first collaboration with a craft brewer.Boulevard’s latest year-round beer, Space Camper Cosmic IPA, will get a new X-Men inspired look and blockbuster perks to celebrate the new release in theaters June 7.

Space Camper’s new limited-edition packaging features a Dark Phoenix icon floating over a prominent “X” with the beer’s orange, grey, white and black branding. In addition to the original six-packs of 12oz cans, Space Camper will be available in single-serve 16oz cans, primarily for venues and events.

Reformation Brewery in Woodstock, Georgia has announced the release of its newest limited-edition brew.

Wilder Fruited Tart Ale is brewed with cranberry, blackberry, blackcurrant and ginger and clocks in at 7 percent ABV with a deep, dark purple color.

The full release from the brewery is below.

ATLANTA – Made for the “sweet beast in every beer lover” Reformation Brewery’s fruited tart ale, Wilder, is back in season for a limited time. Available on draft and in 16oz (4pks), from the brewery’s Woodstock taproom on Friday, March 29th, Wilder arrives at retailers in the coming weeks.

Described as “sweet, purple, and tart” and “dripping with wild amounts of cranberry, blackberry, blackcurrant, and ginger,” the dark purple, heavily fruited ale is 7% alcohol by volume and a result of ongoing research and development at Reformation’s Woodstock location. Located at 105 Elm St., the newly opened brewery and  taproom features a dedicated brewhouse for innovation, and multi-level space that serves between 16-24 unique beers at any given time.

Bear Republic Brewing Co. in Cloverdale, California has announced the debut of a limited-release pub-only beer in its Challenge Series.

Challenge Series #11 is a souped-up Brut IPA with Citra and Galaxy hops as well as the splendidly dry mouthfeel and finish that's expected of a Brut IPA-style beer.

The full release from the brewery is below.

Challenge Series #11 Double Brut IPA

ABV: 8.0% – IBUs: <15 – Color: Golden

Tasting Notes:

Malts: 2-row, white wheat and crystal

Yeast: BRBC Ale Yeast

Overall: Challenge Series 11 takes us on the first lap. This is an 8% Double Brut IPA. Late hop additions of over 4 pounds per barrel of Citra and Galaxy hops set the pace of this beer. The juicy start of this beer ends bone dry. Are you up for the Challenge?

Available in 4-packs of 16 oz. cans