Sierra Nevada Brewing Co. in Chico, California has announced a new hard kombucha line called Strainge Beast. Full details from the brewery are below.
Sierra Nevada’s new innovation arm, the Chico Fermentation Project, has announced its first release: Strainge Beast Hard Kombucha, the company’s first-ever beyond beer offering.
“I’ve been drinking kombucha for some time, and the team has done a fantastic job of coming up with really nice flavor and balance,” founder and president Ken Grossman said in a press release.
Strainge Beast’s first flavor to market will be Ginger, Lemon and Hibiscus, which pours bright pink and checks in at 7% ABV. Strainge Beast is also certified organic by the U.S. Department of Agriculture.
Strainge Beast will launch on draft in March in San Francisco, Sacramento, Santa Cruz and San Diego in California; Portland, Oregon; Phoenix, Arizona; Asheville and Raleigh, North Carolina; Knoxville, Tennessee; and Tampa, Florida. The brand will roll out in additional cities in May.
Two additional flavors will follow after the draft launch: Blueberry, Acai and Sweet Basil; and Passion Fruit, Hops and Blood Orange. Cans of all three flavors will begin hitting retailers in August.
How did Grossman feel about his company’s first foray into the beyond beer world?